product & marketing manager in chandigarh

posted
contact
randstad india
position type
permanent
apply now

posted
location
chandigarh
function
Retail
position type
permanent
experience
5 To 12
reference number
936590
contact
randstad india
apply now

job description

product & marketing manager in chandigarh

?MARCOMS & VM
- Partner with subsidiaries to determine the marketing communications objectives & development of communication programs, initiatives and campaigns
- Execute communication plans and detailed budgets for Country.
- Ensure regional marketing guidelines are upheld during execution of concepts to local markets via relevant stakeholders
- Align with RHQ & AHQ to establish best practices and expertise sharing.
- Direct, develop and execute PR strategies to support Brand-level priority concepts, products, campaigns, athletes, events and corporate initiatives
- Work with social analytics and digital marketing to deliver results-oriented strategies and programs that increase consumer and trade preference for the brand
- Analyse business needs and evolving media landscape to create plans that raise the brand across a variety of media outlets and platforms
- Establish and maintain key media relationships across traditional and new platforms
- Lead the identification and fostering of new media partners
- Supervise external agencies on category initiatives, setting measurable objectives for new idea generation, media coverage and agency budgets
- Overlook and supervise VM plan execution at all DTC outlets.
- Retail Promotion Event launch at DTC outlets.
- Taking care of all brand content creation across all DTC and MBOs as per Global GAC and guidelines
- Managing the marketing platforms like OOH/Radio/Cinema/Newspaper/Magazines/innovation for Retail stores


Benefits
?Brand Value
On payroll
Work Culture

Client Introduction
?Retail established international brand

skills

?Sportswear
Retail
Marketing
Product manager

qualification

?Knowledge, Skills & Abilities
- Strong interpersonal/communication skills
- In-depth expertise of cost efficient media plans and implementation across all relevant channels
- Well rounded marketing experience essentials across brand, digital, product and communications
- Strong passion for Sports. Working in MNC is preferred.
- Ability to manage and/or collaborate with internal and external cross functional groups: Sports marketing, digital, trade marketing.
- Solid media relationships across traditional and new platforms.
- Ability to manage PR agency relationships across the region.