- Strengthen the brand presence for Brand in the Indian market through various ATL, BTL & trade promotion activities
- Develop multi-channel marketing initiatives to support business objectives.
- Design & implement In store visual merchandising stories, window displays & PR stories to showcase new products & collections
- Cultivate & build consumer fan base through consistent digital marketing activities via FB, YouTube, Pintrest & other social media plug-ins
- Build & maintain relationships with Industry bodies & the editorial fraternity for PR plug-ins
- Campaigns for promoting the Brand exclusive brand outlets as the destination for the latest in home furnishings.
- Packaging development and design aesthetics ,
- Create & Drive consumer handles to increase category engagement & hence conversions
- Responsible for developing , implementing and sustaining a Brand and Communications strategy to achieve the objectives of the Brand and make it one of the Top 50 Brands in the country.
- Interacting with advertising/media agencies, providing the brief, evaluating & implementing the 360 degree creative, planning and media strategy
- Ideating creative routes for newly launched products/services and conceptualizing end to end execution
- Event / Exhibition management, strategic and tactical campaign deployment.
- Initiating and conducting relevant research through research agencies
- Identifying market niches and launching new products to satisfy the niche
- To manage corporate identity, electronic communications, internal communications, corporate events program, publications and other marketing materials.
- Develop and implement internal and external communications programs including better negotiations with vendors for cost effectiveness.
senior brand marketing manager.
- mumbai, maharashtra
- posted 13 september 2023
- closes 11 november 2023
experience
15
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