senior business analyst-web analytics in gurgaon

randstad india
position type
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gurgaon, haryana
Information Technology
position type
reference number
randstad india

job description

senior business analyst-web analytics in gurgaon

JD: Support the analytics needs of a business unit by analyzing web traffic using clickstream tools
 Audit digital assets and identify gaps
 Formulate and document strategies for web analytics tracking
 Configure web analytics tool and deploy tags via tag manager
 Use JavaScript/jQuery to facilitate tagging as well do troubleshooting of already implemented tags in the website
 Collaborate with external partners to understand their business requirements and articulate those into measurable KPIs
 Work closely with Senior Management, Category teams, UX, Design, Production etc. to scope out tests, document requirements, create hypotheses, develop variations to test, build tests and thoroughly QA them
 Create, automate, visualize reports in the available tool stack and present holistic dashboards by pulling data from different data sources and websites
 Derive actionable consumer insights from trends observed data and reports for the business owners and stakeholders
 Person should be able to work in self-driven mode as far as analytics is concerned, should be able to find new areas for analysis and insights
 Recognize and observe emerging trends, opportunities and threats from changes in Search, Social and the wider Analytics landscape
 Strong analytical skills to investigate and understand the opportunities of where A/B testing may be required and analyses the success of tests that have been running
Career development roadmap:
 You will be designing and implementing end to end web analytics solutions to solve complex business problems
 You will be working as a digital consultant by providing valuable data insights to customer and help them to improve their business effectiveness
 Lead and mentor a team of highly performing digital analysts while maintaining hands on role
 You will get opportunity to be cross trained in digital marketing solutions to drive marketing RoI analysis


Javascript, Implementation, Web Analytics, A/B Test