Ensure the successful end-to-end execution of social media campaigns.
• Develop, test and measure effectiveness of different social media strategies/campaigns across channels to align with
business goals.
• Manage the day-to-day handling of all social media channels such as LinkedIn, Quora Facebook, Twitter, Instagram,
...
and YouTube, adapting content to suit different channels.
• Drive ideation and innovation on social voice, storytelling, and content to bring the brand's multiple products to life.
• Generate, edit, publish, and share engaging content daily (e.g., original text, photos, videos, and news) and adapt
content for different channels.
• Monitor, analyze, report, and optimize the performance on social media platforms using tools such as Google
Analytics, Facebook insights etc.
• Suggest and implement new strategies to develop brand awareness, including promotions.
• Identify relevant social media trends and translate into unique and ownable concepts for the brand.
• Monitor effective benchmarks for measuring the impact of Social Media campaigns and day-to-day activities
• Monitor, compile reports and offer strategies for - Audience Growth, Audience Profile, Audience Engagement,
Content Reach, Engagement by Content Type, Leads, Response Rate and Quality and Negative Feedback
• Collaborate with the stakeholders across teams to ensure timely delivery of collateral
• Liaising with various stakeholders within the organization to ensure accurate information of the programs is being
communicated
• Suggest visual elements to explain how content can be communicated graphically
• Ensure all-around consistency according to brand guidelines of various schools (style, fonts, image suggestions and
tone)
show more
Ensure the successful end-to-end execution of social media campaigns.
• Develop, test and measure effectiveness of different social media strategies/campaigns across channels to align with
business goals.
• Manage the day-to-day handling of all social media channels such as LinkedIn, Quora Facebook, Twitter, Instagram,
and YouTube, adapting content to suit different channels.
• Drive ideation and innovation on social voice, storytelling, and content to bring the brand's multiple products to life.
• Generate, edit, publish, and share engaging content daily (e.g., original text, photos, videos, and news) and adapt
content for different channels.
• Monitor, analyze, report, and optimize the performance on social media platforms using tools such as Google
Analytics, Facebook insights etc.
• Suggest and implement new strategies to develop brand awareness, including promotions.
• Identify relevant social media trends and translate into unique and ownable concepts for the brand.
• Monitor effective benchmarks for measuring the impact of Social Media campaigns and day-to-day activities
• Monitor, compile reports and offer strategies for - Audience Growth, Audience Profile, Audience Engagement,
...
Content Reach, Engagement by Content Type, Leads, Response Rate and Quality and Negative Feedback
• Collaborate with the stakeholders across teams to ensure timely delivery of collateral
• Liaising with various stakeholders within the organization to ensure accurate information of the programs is being
communicated
• Suggest visual elements to explain how content can be communicated graphically
• Ensure all-around consistency according to brand guidelines of various schools (style, fonts, image suggestions and
tone)
show more