sr. manager-campaign management in delhi

posted
contact
randstad india
position type
permanent
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posted
location
delhi, new delhi
function
Information Technology
position type
permanent
experience
3-9
reference number
59793
contact
randstad india

job description

sr. manager-campaign management in delhi

  • Planning
    1. Ability to have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved. 
    2. Be aware of the country specific plans
  • Execution
    1. Undertake Salesforce.com, Pardot marketing database clean-up for accounts to enrich & update their data and its integrity.
    2. Develop and executes campaigns for account based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.com, Pardot application – having taken the time to understand the campaign objectives.
    3. Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practices
  • Reporting and Analytics -
    1. Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis
    2. Work with Onshore Marketing Managers to define metrics; measure, track, analyse and regularly report on the effectiveness of overall campaign performance.
    3. Define and implement new marketing automation methodologies that will maximize efficiency
  • Coordination
  • Collaborate with Email Marketing Team and design responsive emails, responsive templates, and responsive websites
  • Effectively collaborate with colleagues and CRM/Demand Generation Operations
  • Develop and maintain long-term data strategy and work in tandem with stakeholders

skills

Campaign Management

qualification

B.A