sr. manager - digital marketing in hyderabad

randstad india
position type
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hyderabad, telangana
position type
8 To 14
reference number
randstad india

job description

sr. manager - digital marketing in hyderabad

?- This role will lead the media & digital agenda for Snacks & Beverages categories in APAC and is responsible for media planning, optimization, KPI setting, productivity & agency relations
- Lead the planning & optimization of media and digital investments across the brand portfolio at AOP/PSP
- Manage agency partners on the development of strategic annual media and digital plans, as well as define media and digital KPIs
- Partner with category teams to ensure delivery media and digital KPIs in campaign execution
- Partner with ANZ and PK category teams on any MEAPAC level reports & initiatives
- Lead the APAC relationships with key digital media partners (Facebook, Google, Twitter, etc.) and leverage the relationship to take forward the digital marketing transformation agenda in the market
- Partner with media agencies to deliver media productivity through more efficient strategies, better negotiations as well as inflation mitigation
- Work with media auditors in the market to ensure media governance and to enhance the efficiency of media spend
- Support markets in the evaluation, negotiation & execution of media sponsorships
- Lead partner management management and evaluation of media & digital agencies
- Provide leadership to APAC A&M procurement lead & support A&M productivity initiatives
- Provide leadership to the APAC Reporting & Analytics lead & support Media / Marketing Mix Modeling initiatives as well as on transforming marketing & media reporting & dashboards
- Provide leadership to the APAC Digital Manager & support key digital initiatives � JBPs, Digital ROI, programmatic media & digital innovation
People Responsibilities
- The role will also provide leadership and direction to a team of 3 (APAC Digital Media Manager, APAC A&M Procurement Manager, APAC Reporting & Analytics Manager
- Develop the reporting team capabilities, motivation and engagement levels
- Drive change management with market stakeholders to ensure the Marketing services hub is seamlessly integrated with the category organization

?Best in industry

Client Introduction
?World's No. 1 Food & beverages company


?Digital Marketing, Media Marketing, social media marketing, PPC, Adwords, Google,


?- 10+ years of media/advertising/marketing experience required with at least 5 years in the media discipline (Media experience with both media ageies & in client side media roles preferred)
- Deep understanding of the media & digital landscape and ecosystem ; some experience of media in APAC markets would be preferred
- Multi-media planning, optimization and execution experience, including digital
- Bachelors Degree in any disciple. Masters preferred.
- Good communication skills and proficiency in English language
- Experience with optimization � media, non-working A&M and Marketing Mix Modeling