sr social media manager in bangalore

posted
contact
randstad india
position type
permanent
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posted
location
bangalore, karnataka
function
Information Technology
position type
permanent
experience
7
reference number
57531
contact
randstad india

job description

sr social media manager in bangalore

The Social Media Manager is a broad and important role, encompassing all the digital touchpoints where we may find our customers. We care about our brand and what our customers say about us; this role is one of the main conduits for that.

You will be working with the Growth team, working closely with related functions such as Performance Marketing and Copywriting. You will also work alongside those in brand roles, to help deliver the brand message, and feedback on how we are perceived.

As a social media manager, you are responsible for growing audiences on social platforms including Twitter, Facebook, YouTube, Instagram, TikTok, Pinterest, Snapchat, Tumblr, Reddit, etc. Along with maintaining a posting schedule, you will also regularly create platform-specific content including text posts, videos, and graphics. You must have a good eye for trends and an understanding of social media metrics.

 

Where? 

This position will be located in our office in Bengaluru, India.

 

What You'll Be Doing

  • Creating, scheduling and publishing content across multiple social media channels;

  • Being engaging, funny, responsive and of-the-moment to create viral and shareable moments;

  • Using your platform knowledge and creative skills to create boundary-pushing, attention-grabbing social content using the latest affordances on each channel;

  • Bring our brand to life in new, creative and innovative ways across our growing across multiple channels;

  • Identify, onboard social media marketing specialists from other geographies to extend the brand reach;

  • Work closely with stakeholders within the marketing team to ensure brand consistency; 

  • Collaborate with brand, legal, finance and other teams when necessary for approvals and risk mitigation;

  • Invent and develop new content ideas, cutting-edge strategies, and campaigns to grow and engage our multiple social channels;

  • Carry out campaigns from end-to-end, beginning with ideation and planning, all the way through execution;

  • Calmly and carefully dealing with customer and tech issues, if needed;

  • Must be able to understand where a follower's question or comment is coming from, address it appropriately, and provide a course of action or solution;

  • Leverage weekly social media performance report learnings, to drive action and improvement;

  • Create and test strategic approaches based on data, social listening, and market trends;

  • Monitor industry activity and news, as well as social media visual and cultural trends;

  • Use industry knowledge and experience to drive new endeavours, internal processes, and content creation that aligns with our brand strategy.

 

What We Look for in You

  • Must-Have

  • Bachelor’s degree from a recognised University;

  • 7+ years professional experience in marketing, creative strategy, branding, or other relevant fields;

  • 3+ years of experience in high-profile social media marketing roles;

  • A proven track record of creative projects displaying non-linear thinking;

  • Experimented with various social media platforms and know how to grow an organic following;

  • Experience in a regulated environment as well as financial tech, crypto or traditional financial services;

  • A deep understanding of Internet user behavior, trends, and viral contents;

  • Acute comprehension of the creator space and an appetite to collaborate with external partners and service providers;

  • An understanding of what engaging content looks like and can develop and execute on strategies;

  • Shown ability to multi-task and run multiple projects while paying strict attention to detail;

  • The ability to adapt to new situations quickly and think on your feet;

  • Substantive social media experience either at a high-growth startup, highly-engaging consumer brand or viral publisher;

  • Successfully implemented social media marketing campaigns (credentials to prove this) or operated in a limited conceptual space;

  • Strong copywriting and reviewing skills;

  • Experience writing creative and engaging content;

  • Well organised and can keep cool when working to tight deadlines;

  • Skills Necessary: Strong Communication, Adaptability, Calmness, Good Judgment, Desire to Solve Others' Problems, Ability to Troubleshoot, Knowledge of the Company, Products, and Services, Data-Based Decision-Making

  • Impeccable attention to detail, to ensure visual consistency across all channels;

  • The ability to give and get constructive feedback and make relevant adjustments;

  • Knowledge of social media management applications, ie; Salesforce, HootSuite;

  • Working knowledge of Canva, Figma, Lightroom or similar;

skills

Socail Media

qualification

B.E/B.Tech