Job Description : VP - MarketingLocation: BangaloreCompany OverviewOur client is a fast growing enterprise SaaS company focused on helping brands,publishers, agencies and platforms leverage data to build customer intelligence,experiences and relationships. We have a team of 65 across offices in the US,Singapore, India, Australia and UAE with over 300 customers. With anunprecedented amount of data being generated by customers today, we make iteasy for businesses to understand, target and measure their customers byleveraging their customer data with our industry leading identity solution. Ourplatform collects, unifies, enriches and activates data for marketing and analyticsuse cases so users can focus on executing their strategy and delivering theirproducts. Our product is being adopted rapidly globally and we need the bestpeople onboard the team to accelerate our growth.Position OverviewThe VP of Marketing will be responsible for directing our positioning, messaging andbranding of our customer intelligence and experience platform. This person will bethe catalyst and driver of the organizations growth, through launching new features,evangelizing our product, securing our market position, enabling our global salesforce, ideating content and campaigns and executing go-to-market strategies. Youwill work closely with our marketing, product and sales team and be the main driverof growth for the company.What You’ll Do● Develop a comprehensive GTM strategy and plan that drives adoption of theCompany’s platform to achieve pipeline, adoption and revenue targets.● Articulate the product value proposition to elevate the company’s position in thecustomer data and experience industry and drive business growth.● Execute a comprehensive B2B marketing plan (paid, earned and owned) todrive customer acquisition across our key verticals using sophisticated ABMprograms.● Create product collateral and training materials that enable the sales teamsto effectively showcase and communicate the platform value proposition.● Work closely with clients to elevate use cases, feedback, success stories andgrowth opportunities using PR, webinars, influencers and more.● Accelerate market awareness and product adoption through compellingthought leadership content and customer case studies.● Produce thought-provoking content including blog posts, webinars, videos,whitepapers, ebooks etc. that relates to the future of Adtech and Martechwith regards to customer data automation, identity management,omnichannel customer analytics, consumer journey orchestration, dataprivacy and more.● Oversee the launch of new products and features by collaborating withproduct, sales, leadership, customer success and marketing teams.● Develop a deep understanding of our customer base, keep a pulse on thecompetitive landscape and work with industry analysts to position usas a leader in our industry.● Deliver comprehensive yet concise performance reports back to theleadership team.You are perfect for the role if you..● Have 8+ years of relevant work experience (marketing, product, sales) with5+ years in B2B marketing within a SaaS organization.● Are proficient in the marketing/advertising/data technology industry.● Have successfully led growth, product marketing and demand generationteams to autonomously launch and commercialize software products.● Have expertise and experience in collaborating with product, sales, customersuccess and leadership teams to execute a business growth plan.● Have strong product knowledge, instinct and technical curiosity thattranslates to clear product positioning and messaging.● Can demonstrate strong business knowledge with the ability to understandthe customers’ most critical business needs/issues and the ability tocommunicate complex technical concepts into easy to understand platformvalue propositions.● Have exceptional writing, communication and presentation skills.● Are constantly hungry to interact with key customers and partners to getproduct feedback to improve our● Highly self motivated individual with creative flair and eye for good designand extreme attention to detail.● Have deep knowledge of regional nuances across global markets like NorthAmerica, EMEA and APAC.Job Description : VP - MarketingLocation: BangaloreCompany OverviewOur client is a fast growing enterprise SaaS company focused on helping brands,publishers, agencies and platforms leverage data to build customer intelligence,experiences and relationships. We have a team of 65 across offices in the US,Singapore, India, Australia and UAE with over 300 customers. With anunprecedented amount of data being generated by customers today, we make iteasy for businesses to understand, target and measure their customers byleveraging their customer data with our industry leading identity solution. Ourplatform collects, unifies, enriches and activates data for marketing and analyticsuse cases so users can focus on executing their strategy and delivering theirproducts. Our product is being adopted rapidly globally and we need the bestpeople onboard the team to accelerate our growth.Position OverviewThe VP of Marketing will be responsible for directing our positioning, messaging andbranding of our customer intelligence and experience platform. This person will bethe catalyst and driver of the organizations growth, through launching new features,evangelizing our product, securing our market position, enabling our global salesforce, ideating content and campaigns and executing go-to-market strategies. Youwill work closely with our marketing, product and sales team and be the main driverof growth for the company.What You’ll Do● Develop a comprehensive GTM strategy and plan that drives adoption of theCompany’s platform to achieve pipeline, adoption and revenue targets.● Articulate the product value proposition to elevate the company’s position in thecustomer data and experience industry and drive business growth.● Execute a comprehensive B2B marketing plan (paid, earned and owned) todrive customer acquisition across our key verticals using sophisticated ABMprograms.● Create product collateral and training materials that enable the sales teamsto effectively showcase and communicate the platform value proposition.● Work closely with clients to elevate use cases, feedback, success stories andgrowth opportunities using PR, webinars, influencers and more.● Accelerate market awareness and product adoption through compellingthought leadership content and customer case studies.● Produce thought-provoking content including blog posts, webinars, videos,whitepapers, ebooks etc. that relates to the future of Adtech and Martechwith regards to customer data automation, identity management,omnichannel customer analytics, consumer journey orchestration, dataprivacy and more.● Oversee the launch of new products and features by collaborating withproduct, sales, leadership, customer success and marketing teams.● Develop a deep understanding of our customer base, keep a pulse on thecompetitive landscape and work with industry analysts to position usas a leader in our industry.● Deliver comprehensive yet concise performance reports back to theleadership team.You are perfect for the role if you..● Have 8+ years of relevant work experience (marketing, product, sales) with5+ years in B2B marketing within a SaaS organization.● Are proficient in the marketing/advertising/data technology industry.● Have successfully led growth, product marketing and demand generationteams to autonomously launch and commercialize software products.● Have expertise and experience in collaborating with product, sales, customersuccess and leadership teams to execute a business growth plan.● Have strong product knowledge, instinct and technical curiosity thattranslates to clear product positioning and messaging.● Can demonstrate strong business knowledge with the ability to understandthe customers’ most critical business needs/issues and the ability tocommunicate complex technical concepts into easy to understand platformvalue propositions.● Have exceptional writing, communication and presentation skills.● Are constantly hungry to interact with key customers and partners to getproduct feedback to improve our● Highly self motivated individual with creative flair and eye for good designand extreme attention to detail.● Have deep knowledge of regional nuances across global markets like NorthAmerica, EMEA and APAC.