case study

enhancing sales efficiencies by achieving 100% recruiting mandate

about the client

A leading marketing and field services expert based in India offering diverse services, including sales and merchandizing, trade marketing, market intelligence, brand advisory and event coordination services.

the challenge

Lack of knowledge of actual open mandates and minimal recruitment support to close headcount gaps hindered the improvement of sales staff efficiencies and meeting targets on time. The client sought a proactive HR partner offering a consultative approach to help with strategic decisions.

Randstad solution

Randstad offered a consultative approach to meet the client’s various requirements including operations, recruitment, and regulatory compliance. As a staffing partner, we maintained continuous interaction with contract staff while supporting stakeholder growth.

  • recruited efficient sales and field teams that were able to achieve targets set by the client, contributing to increase in overall productivity and business profitability
  • assigned a dedicated recruiter to liaise regularly with contract employees to proactively address their queries and concerns
  • bridged major service gaps and added over 400 contract employees, accounting for both transfers and recruits

Our team provided MIS reports and new recruits’ data to the client on a weekly basis. We also provided reports on field incidences (accident or in-store disturbances) at actual occurrence. We handled the enormous task of managing vendor bills that were collated from the field, invoiced, collected, and settled before forthcoming MOCs

the impact

100% open mandate closed with 3500 contract recruits
through pan-India coordinators
recruited 44 staff members and enabled 32 transfers
in first year of engagement
increased overall productivity
and business profit
optimal headcount
in field servicing and in-store