Case Study

Enabling direct control over sales force for improved productivity

about the client

A global technology company with expertise in providing innovative products and services to industry segments across manufacturing, consumer durables, healthcare and energy, and utilities. With over $30 billion in sales and operations in over 65 countries, the company managed sales through a network of distributors in India.

The company faced multiple issues including inadequate sales performance reporting, lack of visibility and engagement with sales and non-compliance with statutory norms. They needed direct control of the sales force for better quality of hires and greater connect with employees.

Randstad solution

Our fully integrated staffing solution helped the client address their core challenges. Our presence across multiple locations in India and strong relationship with HR and line managers facilitated efficient management of outsourced employees at various locations.

  • enabled end-to-end management of the client’s recruitment needs and performance management systems including annual appraisals, rewards and recognition programs, etc.
  • submitted monthly reports – ranging from departmental head counts to location-based costing reports, for granular visibility and control
  • verified reimbursement bills for all employees and deployed a dedicated resource for this task
  • used design thinking principles and zero-based design workshops to create a customer-first culture across the organization

Randstad placed over 600 contract staff across 140+ locations with 70% of them forming the core sales force – comprising largely of Sales Promoters, Merchandisers, Business Development Executives, and Sales Supervisors.

the impact

placed 600 contract staff across 140+ locations
enabling greater control over sales force
induction programs and on-the-job coaching
for over-all development and employee engagement
highly effective and productive sales force
through standardized HR practices and standard operating procedures