sales & trade marketing insights

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optimizing sales channel strategy to gain market share in mature markets
Article | March 2020

In an increasingly fluid and competitive consumer landscape, customer-centric campaigns are now the driving force behind the GTM strategy for most firms.

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applying big data to sales management – a guide to move beyond traditional CRM
Article | March 2020
The advent of big data has revolutionized the way businesses function, as they have begun to realize and reap the benefits of analytics.
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finding untapped pockets of growth – a micro-market strategy for incremental sales revenue
Article | March 2020
Digital disruption, volatile markets and rising customer expectations are just some of the many evolving realities of industry 4.0.
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leveraging granular market insights to find new growth hotspots
Article | March 2020
Consumer insights have become critical for businesses to succeed in today’s competitive scenario.
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optimizing sales channel strategy to gain market share in mature markets
Article | March 2020
In an increasingly fluid and competitive consumer landscape, customer-centric campaigns are now the driving force behind the GTM strategy for most firms.
Read more

connect with our Sales and Trade Marketing practice 

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impact stories

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case study

penetrating new segments through a dedicated support detailing team

A leading global FMCG company seeking to expand presence in interior and rural India for their infant nutrition products.

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case study

augmenting employee care and ensuring regulatory compliance

A leading telecom tower infrastructure provider in India with ownership over 35,000 towers across diverse circles of operation.

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