what is a marketing manager?
As a marketing manager, your primary role is to promote a service, product, or brand to increase awareness and sales. Your role is not just to attract new customers but to retain existing ones. Your skills cover a range of marketing disciplines, and you are knowledgeable in all areas of your profession. You delegate tasks, but you have a good understanding of what those tasks entail.
You lead a team of marketing professionals who all work toward achieving the goals of the marketing strategies. Your strategies and marketing techniques align with company policies, branding, and image. You also have an eye for spotting patterns and prediction, as part of your job involves estimating the market demand for your employer's products or services and using this information to develop marketing strategies.
Becoming a marketing manager is typically not something you can do straight out of education. You have many years of experience in marketing with successful campaigns that demonstrate your effectiveness to your employer. You are familiar with a range of digital marketing techniques. You are also adaptable enough to keep up with changing consumer needs and expectations and what the competition is doing.
If working as a marketing manager would suit your people skills and motivation, keep reading to find out what skills and qualifications you need to succeed in this role.
marketing manager rolesaverage salary of a marketing manager
According to Payscale, the average marketing manager salary in India is around ₹680,500 per year, though salaries cover a significant range. At the entry-level end of the spectrum, less experienced marketing managers earn around ₹460,200 per year. The most experienced marketing managers can earn as much as ₹961,000 annually.
factors that affect marketing manager's pay
The primary factor affecting a marketing manager's salary in India is your experience level. The salary difference between an inexperienced marketing manager and an experienced one can be as much as ₹500,000 per year. Experience does not necessarily mean experience as a marketing manager; in general, new marketing managers with a wealth of marketing experience are likely to earn more than those with less experience.
Other factors include the business you work for and the region you are based in, with large cities typically offering higher wages than small towns and rural areas.
types of marketing manager
While the role of a marketing manager is essentially the same, it is possible to specialise in certain areas of marketing. All marketing managers have a solid grounding in all areas of marketing. Below are some of the ways you can specialise as a marketing manager:
- content marketing manager: content marketing managers oversee the creation and publication of promotional materials. You drive traffic to your organisation's website or physical locations through various media. Ideally, the content you produce has inherent value to the customers.
- brand marketing manager: brand marketing managers specialise in building brand awareness for a product, service, or company. You develop marketing strategies that get your organisation's name out there in a positive way.
- digital marketing manager: in essence, digital marketing managers perform the same functions as the two previous types but specifically for the online space. You develop social media advertising, improve search engine rankings, and undertake tasks to enhance your organisation's presence online.
working as a marketing manager
Working as a marketing manager is largely focused on getting people excited about the product, service, or company you are promoting. Increasing visibility and ensuring that the exposure you generate is positive are important parts of the job.
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duties and responsibilities
The specific duties of a marketing manager include:
- implementing new marketing strategies: putting new strategies into action is a core aspect of your job. Any marketing strategies must be aligned with company policies and overall business plans. Implementing marketing strategies also involves prioritising activities to achieve the best results with the available resources.
- designing marketing campaigns: you design new marketing campaigns to achieve your organisation's goals. That means performing market research to ensure you have a firm idea of your target market. When you launch a campaign, you measure its performance in real time, adjusting various elements to achieve optimal results.
- oversee the creation of campaign content: when new campaigns are put together, a good deal of content will need to be created. You oversee content creation, ensuring everything falls in line with the policies and strategies put in place by your organisation. You also ensure the content aligns with the tone and message of your campaign.
- manage budgets: you balance the company's marketing goals and strategies with the resources allocated to meet those needs.
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work environment
You work primarily in an office environment. As you lead a marketing team, there is a strong chance your office will be of an open-plan design, allowing you and your team to form a cohesive unit. The precise details of your work environment differ from employer to employer. Some of your job involves being out in the field, organising marketing campaigns and overseeing events. You also hold meetings with various parties, such as companies running a co-promotion. For particularly large or notable companies, you may even make TV appearances or talk to the press at events.
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who are your colleagues?
Your colleagues can differ depending on the industry you work in and your employer's business, but some colleagues are standard regardless of where you work. As you lead the marketing team, you work with head of sales, marketing executives, brand managers, sales associates and sales representatives. You also work with more specialised professionals, such as social media managers and content writers.
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work schedule
Your average schedule as a marketing manager is a typical 40-hour week, starting at 9:30 am and ending at 5:30 pm on Monday to Friday. However, the marketing world requires flexibility, and you occasionally need to work overtime or unsociable hours, particularly when dealing with impending deadlines. Travel is also a significant part of your job, such as attending meetings and product launches. Being a marketing manager is usually a full-time job, and part-time positions in this profession are rare.
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job outlook
The role of marketing manager is a natural progression from sales and other marketing roles. Throughout their career, marketing managers can see as much as a 55% rise in their salaries. There is also the possibility of advancing to more senior roles in your profession, such as regional marketing manager or head of marketing.
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advantages of finding a marketing manager job through randstad
Finding your marketing manager job through Randstad provides important advantages such as:
- a wide variety of training and development opportunities
- an experienced contact person to provide help if needed
- a range of opportunities in your area
- get paid on a monthly basis
- temporary and permanent contracts
Want a permanent contract? A temporary job as a marketing manager is often a stepping stone to an attractive permanent job. Every year, thousands of people earn a permanent contract with great employers thanks to a temporary job found through Randstad. What's more, many companies recruit their permanent employees through Randstad too!
education and skills
Some of the academic qualifications for marketing managers include:
- bachelor's degree: a bachelor's degree in business, marketing, communications, advertising, or other related discipline is a minimum requirement for becoming a marketing manager. Some employers may also require a master's degree. If getting a master's degree is possible, it will help your chances of getting hired for this role.
- experience: marketing manager is not a role you can go into straight from education. Once you have your degree, you can gain experience in the marketing world. Internships are a particularly good way to get experience and build contacts within the industry.
skills and competencies
Some of the qualities of a marketing manager include:
- creativity: marketing is a highly creative field. You use your creative skills to come up with fresh ideas to improve the performance of your organisation's campaigns.
- analytical skills: the success of any marketing campaign relies on the metrics and data that market research provides. You use your analytical skills to derive useful insight from those metrics.
- technical skills: while your role as a marketing manager is a leadership role, you have fundamental marketing and sales skills from your previous experience. These skills enable you to oversee and complete tasks efficiently
- project management skills: you oversee marketing campaigns, which are projects like any other within an organisation. You set goals, make plans to achieve them, and track progress to ensure things remain on target.
FAQs about working as a marketing manager
FAQs about working as a marketing manager:
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how much a marketing manager earns in India?
Marketing managers in India earn between ₹460,200 and ₹961,000 per year depending on their experience level and other factors, such as average pay in the region. The average pay for this profession in India is ₹680,500.
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how can I become a marketing manager in India?
A bachelor's degree in a relevant subject, such as marketing or business, is a minimum requirement. Extensive experience working in different areas of sales and marketing is also necessary.
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is marketing manager a stressful job?
Being a marketing manager can be stressful due to the different responsibilities of the role. Working for a high-profile company can be particularly stressful as the marketing campaigns involve higher stakes.
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is marketing high paying?
Digital marketing is among India's highest-paying professions.
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how do I apply for a marketing manager vacancy?
Applying for a marketing manager job is easy: create a Randstad profile and search our job offers for vacancies in your area. Then simply send us your CV and cover letter. Need help with your application? Check out all our job search tips here!
