The Marketing Executive will spearhead the execution of on-ground marketing activities, ensuring maximum brand exposure and consumer engagement. This role demands a hands-on approach to BTL initiatives, event planning, managing event coverage (experience in photo & videography for events is crucial) and collaboration with internal teams and external partners to ensure the successful launch of the brand. We are looking for a dynamic Marketing Executive who can handle our social media presence in-house along with digital content ideation, copywriting, and engagement tracking. This hybrid role is perfect for someone who is both a strategic thinker and a hands-on executor in marketing, photography, video editing and content creation.
Key Responsibilities:
BTL & Event Marketing:
- Design, implement, and manage BTL marketing strategies, including sampling activities, trade promotions, and retail activations.
- Organize and oversee brand events such as product launches, sponsorships, and local community activities.
- Develop relationships with local businesses, event organizers, and agencies to optimize promotional opportunities.
- Monitor brand presence at events, ensuring adherence to brand guidelines and standards.
- Manage logistics, inventory, and budgets for promotional materials and activities.
Event Coverage, Social Media & Digital Content Creation:
- Capture high-quality photos and videos at brand events and activations.
- Edit and produce engaging social media content (images, reels, and short-form videos).
- Maintain an archive of digital assets for marketing use.
- Day-to-day management of Pocari Sweat India’s social media accounts, including content planning, posting, and engagement.
- Develop creative content, including captions, blog posts, and short-form videos for digital marketing.
- Analyze social media trends, audience insights, and campaign performance to optimize engagement.
- Respond to customer inquiries and feedback across digital platforms to maintain brand reputation.
Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 1-3 years of experience in marketing, with a focus on BTL activities, social media, content creation, photography, and video editing.
- Proficiency in photography & videography with experience in editing software.
- Ability to multitask, manage projects independently, bring fresh, creative ideas to the table, and stay updated on digital marketing trends.
- Strong writing skills with the ability to create engaging content for different platforms.
- Familiarity with social media tools like Instagram, Facebook, LinkedIn, and basic analytics.
- Knowledge of Mumbai and Pune markets is an advantage.
- A creative mindset with an eye for branding and storytelling.
- Sharing your social media handles and portfolio is mandatory.
experience
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