Problem-solving, devising strategy, even checking the box on mundane tasks can be great fun...when you’re doing it in a game.
Take the example of a game like Minecraft. It’s a bit like virtual building blocks, but with advanced creativity and strategy elements. Not only is the game popular—at least 20 million people have purchased the $26.95 (Rs.1,700) game worldwide, according to Minecraft.net—there’s also an entire community of people who post YouTube videos on how to ace the game, spending hours testing new ideas and taking well-considered gambits.
“Games are one place where you play to win, but you also don’t mind losing as much,” says Moorthy K. Uppaluri, managing director and chief executive officer (CEO) of human resource (HR) consultancy Randstad India and Sri Lanka. Bengaluru-based Uppaluri says gamification is not just about slapping points and badges on to routine work—the points have to mean something. At the end of the day, he says, it’s about motivating employees to care deeply about what they do, and draws heavily on data analysis and an understanding of human psychology.