Usually when people start applying for jobs, they check if the company offers an exciting work environment, job security, lucrative pay package or flexible work culture. For a number of people hunting for jobs, an organisation’s brand name matters the most. As per Randstad India, an HR services company, a strong employer brand plays a key role in attracting talent and positively impacts the hiring process
According to the Randstad Awards – India Report 2015, the attractiveness of employer brands has increased by 2% in India. The report states that the five most important attributes when choosing an employer were competitive salary and employee benefits, long-term job security, financially healthy organisations, good work-life balance, and a pleasant working atmosphere.