Mumbai, the commercial capital of India, has a high concentration of potential consumers across different age groups and income segments. As a result of the significant purchasing power of consumers, a number of shopping malls and retail chains have mushroomed, which in turn has led to the rapid expansion of the retail, Fast Moving consumer Goods (FMCG), Fast Moving Consumer Durables (FMCD), entertainment and hospitality sectors. In order to penetrate this highly competitive space, there is a new-found focus on strengthening the sales and marketing teams in urban as well as rural markets. As shared by a HR professional at Godrej, "Mumbai is an economic powerhouse that is home to large manufacturing organisations. An influx of new e-commerce and consulting firms has led to an incremental requirement for jobs in the city".

According to insights shared by Randstad India, 35 to 50 per cent of employees currently work in sales and marketing roles across sectors, and it is estimated that 15 to 20 per cent of total sales and marketing jobs in Mumbai will be generated from the top 100 companies. "In the past, more than 100,000 sales and marketing jobs were generated in Mumbai. According to our estimates, the number is expected to witness an exponential growth in the near future, since companies from the pharmaceutical, consumer and services sectors are expanding at a rapid pace," informs Aditya Narayan Mishra, president – staffing, Randstad India. 

Also, with the gradual revival of the financial services industry, there is a growing need for distributing financial products to consumers, once again contributing to the growth of sales and marketing jobs. "The banking sector alone is expected to create around 50,000 jobs. As the public sector and rural banks expand, they will need to attract new customers and penetrate new markets with the help of the local workforce," adds Mishra.