To retain talent base in tier II cities, companies are churning out bigger percentage hikes in comparison to metro/tier I locations, say recruiters. Companies expanding into tier II cities and regions such as Punjab, Madhya Pradesh, Uttar Pradesh, West Bengal, Kerala and some North-Eastern states have emerged as new avenues of growth.Most organisations that have expanded in tier II and III cities are saving cost by 10-20 per cent, says a NASSCOM report. All this is pushing up demand for talent in tier II locations.The salary hikes this year are expected to be in the range of 8-14 per cent for most sectors and locations across the domestic market, said Aditya Narayan Mishra, president-staffing, Randstad India.“In tune with last year, the raise for top performers is expected to be around 1.5 times or higher than that of average performers,” Mishra told TimesJobs.com.

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