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For the past 18 years, we have been conducting a comprehensive research across geographies to identify what it takes to create a great employer brand. Randstad Employer Brand Research is the most representative and inclusive employer brand research of its kind in the world.

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about the REBR

  • what makes it different

    Unlike similar surveys, we do not invite HR officers, staff members or experts to take part in the survey - this guarantees maximum objectivity. The respondents are asked to identify the companies they recognize and to indicate whether or not they would like to work for them. In the next step, they evaluate the relative attractiveness of each of the selected companies based on 10 key factors including salary & benefits, work atmosphere and job content.

  • who takes part

    We currently undertake the research in 28 countries across Europe, Asia/Pacific and the Americas. To ensure the research is objective, we select the 150 largest companies in each of those countries. This list is presented to a representative cross section of relevant respondents based on region, age and sex: employees and job-seekers between the ages of 18-65. There is a slight bias towards respondents under 40 because the survey’s main target audience is potential employees.

  • how are the winners determined

    The Randstad Award is not just another prize for the trophy cabinet. The winner is based on the outcome of the world’s largest employer branding survey and it is the only prize representing ‘the people’s choice’. This means that the outcome is based only on public perception, i.e. what the public really thinks about the participating companies.