An average large-scale business reorganizes every 2-3 years, and the change can take up to 18 months to fully manifest. With the technological advances occurring at a rapid pace, the ‘wait and see’ approach isn’t an option anymore.

Companies that recognize these shifts are quick to adapt to them. Such organizations have their leaders connect with and shape the decision-making process. Essentially, their organizational structure doesn’t behave like a chain of command but functions more like a network.

Many companies which can’t gauge these shifts in market sensibilities inevitably have to shut down. How does an organization navigate a dynamic market and ever-changing technological changes?

You can’t predict the future, but you can prepare your organization to survive in an uncertain future. Here are ways in which you can future-proof your company, and ensure its continued survival.

Adopt New Tech

Embracing the latest developments in technology is not just going to give you a competitive edge in the market, it is also the best way to create a future-ready organization. Have your leaders connect with their teams and take out time to research emerging new technology that fits the business’ objectives. 

In fact, most successful businesses today are investing in artificial intelligence (AI) and automation. For instance, many companies are using AI-powered chatbots for providing better customer service, branding, and customer reach. Some are even employing it to automate marketing.

Believe it or not, many HR and recruiting experts have also employed AI in talent acquisition tasks. Automation not only makes the process quicker and more efficient but also eliminates any room for bias or error. Embracing technology will help your organization adapt to and prepare for any prospect the future may hold.

Embrace Innovation

All successful organizations have a relentless drive to innovate in common. Innovation isn’t easy, and you might fall several steps short along the way before you hit the bull’s eye. But once you hit it, your business will grow by leaps and bounds.

The best way to foster innovation is to create a favorable environment for it. Have your leaders connect to your employees to assess their strengths and areas of expertise, send them to tech exhibitions, and give them room to experiment.


The ever-looming threat of cyber-attacks against modern business institutions is becoming increasingly relevant. A data breach or a hack can provide unauthorized access to confidential business information, which can cost you millions of dollars.

Therefore, given the current environment, distributed workforces are at enormously high risk—contributing, in part, to an increased number of security threats. To combat these attacks and ensure that your business is set up for long-term success, you must consider investing in cybersecurity technology that can enhance your company’s defense strategy. 

Designing an unbreachable cybersecurity strategy requires a proactive mindset. To reduce the risk of threat and potential financial losses, have your leaders connect with the security team and ensure that the team is equipped with the best possible technology that can curb cyber-attacks before they even happen. 

At the outset, the best practices for this implementing such a strategy include installing updated antispyware and antivirus software on all devices, monitoring software updates, implementing a firewall for the internet connection, setting-up two-factor password authentication, and, lastly, providing cybersecurity training to your employees. 

Over to You

In today’s business scenario, things are changing rapidly, and even a successful organization cannot ensure its survival if it’s not ready to prepare for the future. By using the above strategies, and having a strong leadership connect, you can future-proof your company and stay ahead of competition.

about the author
yashab giri new
yashab giri new

yeshab giri

chief commercial officer - staffing & RT professionals

yeshab is responsible for leading the development and expansion of randstad India’s value added staffing services which currently encompass field force, engineering and technology roles.