It's no surprise that brands today are struggling to achieve consistent and organic market reach. In the present business landscape, customer retention poses a challenge, and sales cycle is getting longer than ever before.


Social media is the only cost-effective solution capable of accelerating lead times while ensuring reach. However, social platforms are pushing sales and trade marketing teams of organizations towards promotions and paid ads. But, that doesn't mean you can't garner engagement without spending tons of money. 

Here's how you can align your sales and trade marketing practices to leverage social-media for increasing your company’s market reach.

Understand the Algorithms

Before you start building your social media campaigns, have your sales and trade marketing teams spend some time in understanding the platform's algorithm. Grasping just the basics of a social media platform barely scratches the surface. To get to the bottom of the iceberg, you need to learn every aspect of the platform, especially its algorithm. Additionally, you must keep up with the changes and updates to the algorithm to keep your practices relevant.

Break Free From Boring Content

Being a corporate doesn't mean your content always needs to be stiff. Making an emotional connection with your target audience is crucial for a business operating in any space. Remember, you are selling to an individual, not an organization.

One excellent way to make your content relatable is to have your sales and trade marketing teams create video content. Instead of explaining your services dryly, you can storyboard your company's offerings using graphs, statistics, and illustrations in a video format.

Also, remember to go for quality rather than quantity. Fewer high-quality social media posts are far more effective than low-quality posts.

Get the Timing Right

Posting high-quality content will do you no good if your target audience isn't online to consume it. Therefore, it is essential for sales and trade marketing team to post on a fixed schedule. It is indeed a challenging task and requires an in-depth understanding of your audience, along with a reasonable amount of trial and error.

Enhance Your Social Profiles

Employing SEO tactics is as imperative for social media as it is for search engines. Therefore, tweaking and optimizing your social media profiles can help you in increasing an additional inch of your market reach. The best way to enhance your visibility is to make your username catchy and easy to remember. But don't stray too away from your brand name.

Also, have a profile photo or logo which sticks immediately. And don't forget to write a keyword-intensive but organic bio.

Lastly, make sure that your sales and trade marketing practices are consistent across different platforms for optimum brand recognition. Using different username and logos can be confusing for your audience, which is a strict no-no when it comes to social media marketing.

Reach Qualified Professionals Faster

Your social media-amplified market reach shouldn't be limited to businesses and firms. You can also utilize the prowess of online social platforms to get in touch with skilled and motivated job seekers, thereby giving your recruitment and staffing experts a new-age way to reach top talent. 

Use networking apps, online job boards, and social media pages. Engagement over social media provides an informal medium for candidates to get familiar with your company's culture and decide if it is a good fit for them.

Over To You

Social media is a potent tool which can be leveraged to engage your audience, create loyal followers, and grow your brand. However, doing it the right way takes an extensive investment in resources and personnel. Optimized social campaigns paired with high-quality and timely content can help you enhance your customer engagement and ROI by leaps and bounds.If you’re looking for expert guidance to create more visibility for your brand, get in touch with Randstad for top-drawer sales and trade marketing services. Get started today.  

about the author
yashab giri new
yashab giri new

yeshab giri

chief commercial officer - staffing & RT professionals

yeshab is responsible for leading the development and expansion of randstad India’s value added staffing services which currently encompass field force, engineering and technology roles.