business development executive

characteristics of the products and services
o Get to know the environment, the pathologies, the products and the useful communication
techniques for promoting the products and services
o Represent the brand/the Division at every contact opportunity with health professionals
and ensure they are followed up (congresses, ongoing medical training..)  • Implement the medical visit strategy:
o Respect target coverage, visit frequency and product cycles
o Make systematic use of available promotional tools (sales visit aids, brochures, publications...)
o Use all available digital and physical communication channels to increase message frequency and enhance customisation
o Implement communication techniques to adapt to doctor’s needs and personalise the approach
o Check on the presence and correct distribution of the products within the
pharmacies/drugstores situated near to the prescribers
o Ensure synergy with commercial teams to increase sell-out • Analyse the sector and make proposals for sectorial action plans to improve return on nvestment:
o Analyse one’s own results and those of the competition
o Implement corrective and improvement action plans • Manage administrative and reporting tasks:
o Organise and optimise visit planning
o Prepare visits and carry out qualitative and quantitative activity reporting
• Ensure respect of both internal and external ethical standards regarding relations with health professionals
• Flag up any adverse side effects to cosmeto-vigilance Key Success Factors:
• Innovator
• Strategist
• People Developer
• Integrator
• Entrepreneur
Professional & Technical Competencies: Medical Detailing Skills:
• Targeting and segmentation follow-up
• Builds an interactive and customized dialogue with the physician
• Treats objections, obtains prescriptions
• Creates and updates the physician’s file Scientific knowledge:
• Knows skin and hair physio-pathologies and the medical environment
• Knows our products and competition (formulas and patients benefits)
• Develops one’s local medical network
• Knows regulatory constraints Entrepreneurship on one’s territory:
• Analyses key performance indicators on one’s territory
• Implements and adjusts sectoral action plan
• Interacts with the Sales Rep(s) to build synergies
• Develops Rx counter training in the point of sales Collaborative brand & team building:
• Develops competitive intelligence
• Focuses on brand Must Have projects according to the country strategy
• Participates in prospective task forces

experience

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