- • Conceptualize and support digital marketing roadmap for the entire business – inclusive of social strategy/ asset management and media strategy.• Analyze and identify consumer touchpoints for campaign and content optimization.• Identify category benchmarks and conduct regular competitor analysis to identify best practices.• Internal and external stakeholder management inclusive of cross-functional teams,procurement, creative agencies, and strategic partn• Conceptualize and support digital marketing roadmap for the entire business – inclusive of social strategy/ asset management and media strategy.• Analyze and identify consumer touchpoints for campaign and content optimization.• Identify category benchmarks and conduct regular competitor analysis to identify best practices.• Internal and external stakeholder management inclusive of cross-functional teams,procurement, creative agencies, and strategic partn
