Position: SEO Specialist Roles and Responsibilities Manage all SEO (Search Engine Optimization) activities suchas content strategy, link building and keyword strategy toincrease rankings on all major search networks.Manage all SEM (Search Engine Marketing) campaigns in social media in order to maximize ROI.Perform ongoing keyword discovery, expansion and optimization.Research and implement search engine optimization recommendations.Research and analyze competitor advertising links.Develop and implement link building strategy.Track, report, analyze website analytics, PPC initiatives and social media campaigns.Communicate with the team, and management on strategy/project development, timelines, and results.Set performance indicators for SEO which complement the overall marketing and business objectives of the company.
Position: SEO Specialist Roles and Responsibilities Manage all SEO (Search Engine Optimization) activities suchas content strategy, link building and keyword strategy toincrease rankings on all major search networks.Manage all SEM (Search Engine Marketing) campaigns in social media in order to maximize ROI.Perform ongoing keyword discovery, expansion and optimization.Research and implement search engine optimization recommendations.Research and analyze competitor advertising links.Develop and implement link building strategy.Track, report, analyze website analytics, PPC initiatives and social media campaigns.Communicate with the team, and management on strategy/project development, timelines, and results.Set performance indicators for SEO which complement the overall marketing and business objectives of the company.
Skillset: Designing, developing, testing, and debugging experience in front end development ineither Angular or React Having thorough and very strong knowledge and hands on experience in creating thescripts using (Java script / Object oriented java script), HTML, , CSS3 REST API Integration experience is mandatory Experience in Unit testing Experience working in an Agile/Scrum teams Familiarity with source control systems and tools such as GIT Good to have Knowledge on SEO
Skillset: Designing, developing, testing, and debugging experience in front end development ineither Angular or React Having thorough and very strong knowledge and hands on experience in creating thescripts using (Java script / Object oriented java script), HTML, , CSS3 REST API Integration experience is mandatory Experience in Unit testing Experience working in an Agile/Scrum teams Familiarity with source control systems and tools such as GIT Good to have Knowledge on SEO
Primary skills: Google Ads, Facebook and LinkedIn AdsSecondary – ProgrammaticBudget: 8.5 Lakhs PAExperience 2-5 years SEM is Important JD: 1. Channels: Search, Display, social media and programmatic for both web and mobile assets across channels/platforms like Google Ads, AMO, Bing Ads, Adobe Ad cloud, GDN, Adobe Display, Sizmek, Facebook, LinkedIn, etc.)2. Campaign Research and Development:a. Campaign brief from Thermo Fisher SPOC as per designated intake form/discussionb. Prepare project plan to estimate launch date. Monitor and provide competitor insights to support paid search strategyd. Structuring of campaign, ideating channel mix and targeting strategye. Creating ad copies, ad groups, etc.f. Perform A/B testing with the intent of scaling performance and improving campaign efficiency3. Campaign Management and Optimization:a. Work on with bid management platforms (e.g. Adobe Media Optimizer, or Search Ads 360)b. Complete ongoing keyword discovery, expansion, and optimization activitiesc. Responsible for executing and managing keyword research, ad copy creation and content gap analyses and presenting findings on paid campaigns to Corporate Digital Marketing team‘d. Development of appropriate audiences needed for search and display campaign, including programmatic channelse. Creation of appropriate tracking parameters for tracking campaign performance across channels4. Analytics:a. Track and report key campaign KPIs on weekly and monthly basisb. Help with ad-hoc reporting on campaigns using Adobe Analytics (Omniture), Google 360, Google analytics, in-house Lead database, etc.5. Stay informed with SEO and Paid Search industry best practices, trends, technologies, and platform updatesa. Share best practices for SEM, SMM and programmaticb. Share key wins (to be created as case studies)c. Contribute new ideas for business
Primary skills: Google Ads, Facebook and LinkedIn AdsSecondary – ProgrammaticBudget: 8.5 Lakhs PAExperience 2-5 years SEM is Important JD: 1. Channels: Search, Display, social media and programmatic for both web and mobile assets across channels/platforms like Google Ads, AMO, Bing Ads, Adobe Ad cloud, GDN, Adobe Display, Sizmek, Facebook, LinkedIn, etc.)2. Campaign Research and Development:a. Campaign brief from Thermo Fisher SPOC as per designated intake form/discussionb. Prepare project plan to estimate launch date. Monitor and provide competitor insights to support paid search strategyd. Structuring of campaign, ideating channel mix and targeting strategye. Creating ad copies, ad groups, etc.f. Perform A/B testing with the intent of scaling performance and improving campaign efficiency3. Campaign Management and Optimization:a. Work on with bid management platforms (e.g. Adobe Media Optimizer, or Search Ads 360)b. Complete ongoing keyword discovery, expansion, and optimization activitiesc. Responsible for executing and managing keyword research, ad copy creation and content gap analyses and presenting findings on paid campaigns to Corporate Digital Marketing team‘d. Development of appropriate audiences needed for search and display campaign, including programmatic channelse. Creation of appropriate tracking parameters for tracking campaign performance across channels4. Analytics:a. Track and report key campaign KPIs on weekly and monthly basisb. Help with ad-hoc reporting on campaigns using Adobe Analytics (Omniture), Google 360, Google analytics, in-house Lead database, etc.5. Stay informed with SEO and Paid Search industry best practices, trends, technologies, and platform updatesa. Share best practices for SEM, SMM and programmaticb. Share key wins (to be created as case studies)c. Contribute new ideas for business
Roles & Responsibilities:• Creating and executing a strong performance marketing strategy & execution plan• Developing and managing digital prospecting and remarketing campaigns• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels• Identifying and testing new channels to continue to meet or exceed established critical metrics• Working closely with the management to share funnel conversion improvement ideas, feedback & present results. Key Requirements:• Degree in Marketing, Business Administration or related field.• Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.• Expertise in campaign and channel analysis and reporting, including Google Analytics experience.• Possess excellent analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations.• Highly goal-oriented individual and have excellent communication skills.• Open minded, curious and a strong problem solver.
Roles & Responsibilities:• Creating and executing a strong performance marketing strategy & execution plan• Developing and managing digital prospecting and remarketing campaigns• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels• Identifying and testing new channels to continue to meet or exceed established critical metrics• Working closely with the management to share funnel conversion improvement ideas, feedback & present results. Key Requirements:• Degree in Marketing, Business Administration or related field.• Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.• Expertise in campaign and channel analysis and reporting, including Google Analytics experience.• Possess excellent analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations.• Highly goal-oriented individual and have excellent communication skills.• Open minded, curious and a strong problem solver.
Job Description We are looking for programmers with a keen eye for design for the position of front end developer. Front end developers are responsible for ensuring the alignment of web design and user experience requirements, optimizing web pages for maximum efficiency, and maintaining brand consistency across all web pages, among other duties. Front end developers are required to work in teams alongside back end developers, graphic designers, and user experience designers to ensure all elements of web creation are consistent. This requires excellent communication and interpersonal skills. Responsibilities: ∙ Determining the structure and design of web pages. ∙ Ensuring user experience determines design choices. ∙ Developing features to enhance the user experience. ∙ Striking a balance between functional and aesthetic design. ∙ Ensuring web design is optimized for smartphones. ∙ Building reusable code for future use. ∙ Optimizing web pages for maximum speed and scalability. ∙ Utilizing a variety of markup languages to write web pages. ∙ Maintaining brand consistency throughout the design. Requirements: ∙ Degree in computer science or related field. ∙ Understanding of key design principles. ∙ Proficiency in HTML, CSS, Angular JS, Bootstrap with mobile responsive ∙ Understanding of server-side CSS. ∙ Experience with responsive and adaptive design. ∙ Understanding of SEO principles. Job Location- Mumbai
Job Description We are looking for programmers with a keen eye for design for the position of front end developer. Front end developers are responsible for ensuring the alignment of web design and user experience requirements, optimizing web pages for maximum efficiency, and maintaining brand consistency across all web pages, among other duties. Front end developers are required to work in teams alongside back end developers, graphic designers, and user experience designers to ensure all elements of web creation are consistent. This requires excellent communication and interpersonal skills. Responsibilities: ∙ Determining the structure and design of web pages. ∙ Ensuring user experience determines design choices. ∙ Developing features to enhance the user experience. ∙ Striking a balance between functional and aesthetic design. ∙ Ensuring web design is optimized for smartphones. ∙ Building reusable code for future use. ∙ Optimizing web pages for maximum speed and scalability. ∙ Utilizing a variety of markup languages to write web pages. ∙ Maintaining brand consistency throughout the design. Requirements: ∙ Degree in computer science or related field. ∙ Understanding of key design principles. ∙ Proficiency in HTML, CSS, Angular JS, Bootstrap with mobile responsive ∙ Understanding of server-side CSS. ∙ Experience with responsive and adaptive design. ∙ Understanding of SEO principles. Job Location- Mumbai
Driving Brand Initiatives, Campaign Planning, Media Strategy, Execution, and PerformanceTracking.● Experience in a Performance Marketing mandate of a known consumer brand is a must.● Should know how to scale a brand and should have managed large budgets and indirectcapacity.● Responsible for day-to-day performance marketing on Google and Manage web analyticsand tag manager – Implementation and analysis,● Should be able to create and optimize campaigns for Google Ads, Quora Ads, Adroll, andPerfect Audience.● Analyze the traffic and achieve the goals set (Lead and conversion-based campaigns)● Form Leads, Audience Targeting, and Conversion Optimization for Google Ads.● Manage Text, Display, Video ads for all the platforms mentioned above.● Able to Re-market ads for Website visitors, Custom affinity, Intent, and Lookalike Audiences.● Establish processes for monitoring, measurement, and optimization of performancemarketing metrics that correlate to business.● Research competition, investigate and set benchmarks, and deliver on strategies forimprovement while maintaining the market leadership position.Qualifications, Skills and Competencies● UG/PG in marketing or a related field● Proven working experience in digital marketing● Demonstrable experience leading and managing SEO/SEM, marketing database, email, socialmedia and/or display advertising campaigns● Experience in setting up and optimizing Google AdWords campaigns● Highly creative with experience in identifying target audiences and devising digital campaigns thatengage, inform and motivate● Experience in optimizing landing pages and user funnels● Experience with A/B and multivariate experiments● Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, WebTrends)● Working knowledge of ad serving tools● Strong analytical skills and data-driven thinking
Driving Brand Initiatives, Campaign Planning, Media Strategy, Execution, and PerformanceTracking.● Experience in a Performance Marketing mandate of a known consumer brand is a must.● Should know how to scale a brand and should have managed large budgets and indirectcapacity.● Responsible for day-to-day performance marketing on Google and Manage web analyticsand tag manager – Implementation and analysis,● Should be able to create and optimize campaigns for Google Ads, Quora Ads, Adroll, andPerfect Audience.● Analyze the traffic and achieve the goals set (Lead and conversion-based campaigns)● Form Leads, Audience Targeting, and Conversion Optimization for Google Ads.● Manage Text, Display, Video ads for all the platforms mentioned above.● Able to Re-market ads for Website visitors, Custom affinity, Intent, and Lookalike Audiences.● Establish processes for monitoring, measurement, and optimization of performancemarketing metrics that correlate to business.● Research competition, investigate and set benchmarks, and deliver on strategies forimprovement while maintaining the market leadership position.Qualifications, Skills and Competencies● UG/PG in marketing or a related field● Proven working experience in digital marketing● Demonstrable experience leading and managing SEO/SEM, marketing database, email, socialmedia and/or display advertising campaigns● Experience in setting up and optimizing Google AdWords campaigns● Highly creative with experience in identifying target audiences and devising digital campaigns thatengage, inform and motivate● Experience in optimizing landing pages and user funnels● Experience with A/B and multivariate experiments● Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, WebTrends)● Working knowledge of ad serving tools● Strong analytical skills and data-driven thinking
Digital AnalystOffshore Job DescriptionThe Digital Analyst is responsible for providing insights to business through digital data analysis and leveraging and maintaining digital tools, supporting in taking over ad-hoc digital data reporting activities. The Digital Analyst is part of our Offshore team and can either dedicated serve a BU, Region or Market, or the role reports to the Global Central Commercial Data & Analytics team and will serve the different business flexibly based on the required demand. Job ResponsibilitiesSupports the business with executing operational work focusing on digital data & analyticsAnalyses data sets and interprets the results of the analysis to meaningful outcomes for the businessPerforms Social Media listening analysis including maintenance of segment definitions in TalkwalkerSets up new projects in Talkwalker and updates reoccurring reportsPerforms SEO activities with Brightedge and SEMRushExecutes Web Analytics activities through Google Analytics and Google Tag ManagerCreates reports using Google Data Studio Report using different sources (Galderma, Facebook, Instagram, other)Runs ad-hoc reports in Talkwalker, Brightedge and SEMRushBuild training materialEnsure effective user management of Digital Tools (GA, GTM, SEMRush, TalkWalker, etc.) Minimum Requirements University Degree in Digital Marketing, Data Science or comparable5+ years’ experience as a Digital Analyst, preferably supporting international pharma/ technology companiesProficient with Excel and SQLProficient in analyzing data using Talkwalker, Brightedge, SEMRush and Google tools (Google Analytics, Google Tag Manager, Google Search Console)Hands-on experience with Snowflake and PowerBI preferredSuccessful track record in preparing data and querying databasesStrong visual skills to represent analyses and findings to the business in a compelling wayGood communication skills to present analyses and findings to the businessProactivity and ability to understand requirements from the business Fluent in English
Digital AnalystOffshore Job DescriptionThe Digital Analyst is responsible for providing insights to business through digital data analysis and leveraging and maintaining digital tools, supporting in taking over ad-hoc digital data reporting activities. The Digital Analyst is part of our Offshore team and can either dedicated serve a BU, Region or Market, or the role reports to the Global Central Commercial Data & Analytics team and will serve the different business flexibly based on the required demand. Job ResponsibilitiesSupports the business with executing operational work focusing on digital data & analyticsAnalyses data sets and interprets the results of the analysis to meaningful outcomes for the businessPerforms Social Media listening analysis including maintenance of segment definitions in TalkwalkerSets up new projects in Talkwalker and updates reoccurring reportsPerforms SEO activities with Brightedge and SEMRushExecutes Web Analytics activities through Google Analytics and Google Tag ManagerCreates reports using Google Data Studio Report using different sources (Galderma, Facebook, Instagram, other)Runs ad-hoc reports in Talkwalker, Brightedge and SEMRushBuild training materialEnsure effective user management of Digital Tools (GA, GTM, SEMRush, TalkWalker, etc.) Minimum Requirements University Degree in Digital Marketing, Data Science or comparable5+ years’ experience as a Digital Analyst, preferably supporting international pharma/ technology companiesProficient with Excel and SQLProficient in analyzing data using Talkwalker, Brightedge, SEMRush and Google tools (Google Analytics, Google Tag Manager, Google Search Console)Hands-on experience with Snowflake and PowerBI preferredSuccessful track record in preparing data and querying databasesStrong visual skills to represent analyses and findings to the business in a compelling wayGood communication skills to present analyses and findings to the businessProactivity and ability to understand requirements from the business Fluent in English
A Chief Marketing & Digital Officer is responsible for overseeing the planning, development and execution of an organization's marketing and advertising initiatives. He plays a vital role in a company’s growth and have important responsibilities that range from creative influence on business strategy. He is responsible to generate revenue through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising, and public relations. Listen” to the trends of the market and direct the market research efforts of the company. • Liaise with other departments to guide a unified approach to customer service, distribution etc. that meets market demands.• Lead company’s digital transformation and challenge/optimize existing go-to-market strategies and internal processes. • Define marketing strategies to support the company’s overall strategies and objectives. • Develop a feasible marketing plan for the department and oversee its day-to-day implementation.• Building a network of reliable external agencies and marketing professionals. • Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique “voice”.• Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.).• Undertake market research studies and analyze the results in order to better understand the market and customer tastes• Create a solid network of strategic partnerships.• Conducting market research and staying abreast of competitor positioning.• Evaluating important metrics that affect our website traffic, service quotas, and target audience.• Monitoring the company’s social media accounts and offer constructive interaction with users.• Reviewing methods for finding and saving online customer reviews.• Developing and establishing a comprehensive marketing Automation, SEO and Content Strategy.Measure ROI and KPIs to finalize budget.• Automate new processes, make changes easily, and integrate seamlessly with industry-leading business intelligence tools to help drive continual improvement and compliance. • Build a highly efficient team of marketing professionals and direct brainstorming meetings and creative sessions.
A Chief Marketing & Digital Officer is responsible for overseeing the planning, development and execution of an organization's marketing and advertising initiatives. He plays a vital role in a company’s growth and have important responsibilities that range from creative influence on business strategy. He is responsible to generate revenue through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising, and public relations. Listen” to the trends of the market and direct the market research efforts of the company. • Liaise with other departments to guide a unified approach to customer service, distribution etc. that meets market demands.• Lead company’s digital transformation and challenge/optimize existing go-to-market strategies and internal processes. • Define marketing strategies to support the company’s overall strategies and objectives. • Develop a feasible marketing plan for the department and oversee its day-to-day implementation.• Building a network of reliable external agencies and marketing professionals. • Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique “voice”.• Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.).• Undertake market research studies and analyze the results in order to better understand the market and customer tastes• Create a solid network of strategic partnerships.• Conducting market research and staying abreast of competitor positioning.• Evaluating important metrics that affect our website traffic, service quotas, and target audience.• Monitoring the company’s social media accounts and offer constructive interaction with users.• Reviewing methods for finding and saving online customer reviews.• Developing and establishing a comprehensive marketing Automation, SEO and Content Strategy.Measure ROI and KPIs to finalize budget.• Automate new processes, make changes easily, and integrate seamlessly with industry-leading business intelligence tools to help drive continual improvement and compliance. • Build a highly efficient team of marketing professionals and direct brainstorming meetings and creative sessions.
JD:Job Summary The Analytics COE is an advanced analytics team in FedEx that supports global marketing organizations in areas such as Marketing & Customer analytics, Digital marketing analytics etc. to provide information required to run marketing programs/ initiatives and make FedEx a successful data driven organization. As part of our growing organization, we are currently looking for an experienced Digital Marketing analyst (with proven subject matter expertise) to support our Global Digital marketing engagements. As a senior member of the team your responsibility will include project management, analytical excellence as well as to demonstrate thought leadership in the Digital Marketing area. This role is a techno functional role where you would be required to liaise with business and service leads to translate business needs into clear quantitative goals, accurately find a way to measure and serve the results to stakeholders. Intermediate to expert knowledge on: Customer journey analysis Web analytics SEO/ SEM Content Analytics Campaign Analytics Social Media Analytics Testing & Personalization Digital Channel analytics Key tasks and job requirements: Requirement elicitation/ Solution design/ Delivery o Provide insights, BI solutions/reports, and recommendations for global marketing programs Deliver reports, dashboards and deep analyses to regional Marketing teams, including US Extract, gather and format the right level of data for Marketing programs and projects Integrate and standardize data sets to enable ease in analytics & visualization (both cloud and enterprise) Establish measures of success (metrics & KPIs) – KPI Synthesis Analyze data to understand performance and effectiveness of digital programs (across channels like Search, Digital Display, Social Media, Email and onsite) Provide guidance on online tagging for measurement and perform User Acceptance Testing (UAT) Develop statistical models to understand customer journeys and influence marketing strategies Assist with A/B and multi-variate content test setup, execution and measurement Liaise with the US Digital Intelligence team for continuous guidance, direction and alignment Interact with internal groups and agency partners that support Marketing.
JD:Job Summary The Analytics COE is an advanced analytics team in FedEx that supports global marketing organizations in areas such as Marketing & Customer analytics, Digital marketing analytics etc. to provide information required to run marketing programs/ initiatives and make FedEx a successful data driven organization. As part of our growing organization, we are currently looking for an experienced Digital Marketing analyst (with proven subject matter expertise) to support our Global Digital marketing engagements. As a senior member of the team your responsibility will include project management, analytical excellence as well as to demonstrate thought leadership in the Digital Marketing area. This role is a techno functional role where you would be required to liaise with business and service leads to translate business needs into clear quantitative goals, accurately find a way to measure and serve the results to stakeholders. Intermediate to expert knowledge on: Customer journey analysis Web analytics SEO/ SEM Content Analytics Campaign Analytics Social Media Analytics Testing & Personalization Digital Channel analytics Key tasks and job requirements: Requirement elicitation/ Solution design/ Delivery o Provide insights, BI solutions/reports, and recommendations for global marketing programs Deliver reports, dashboards and deep analyses to regional Marketing teams, including US Extract, gather and format the right level of data for Marketing programs and projects Integrate and standardize data sets to enable ease in analytics & visualization (both cloud and enterprise) Establish measures of success (metrics & KPIs) – KPI Synthesis Analyze data to understand performance and effectiveness of digital programs (across channels like Search, Digital Display, Social Media, Email and onsite) Provide guidance on online tagging for measurement and perform User Acceptance Testing (UAT) Develop statistical models to understand customer journeys and influence marketing strategies Assist with A/B and multi-variate content test setup, execution and measurement Liaise with the US Digital Intelligence team for continuous guidance, direction and alignment Interact with internal groups and agency partners that support Marketing.
