Be yourself! Aditya Narayan Mishra- The author is president – staffing, Randstad India
Today, personal branding is a global phenomenon that has become increasingly important to all career-minded individuals. Personal branding is the process by which we unearth what makes us special and then communicate that branding message to the proper audience. The way you walk, talk and work defines you, sets you apart and gives everyone a glimpse of who you are. If you are leading in ways that come most naturally to you, and making decisions before circumstances force your hand – you’re allowing your personal brand to organically evolve, grow and flourish. This means that you are proactively managing your brand, rather than allowing those around you to define who you are and what you stand for as a leader.
Here are key crucial steps that you should consider while creating a successful personal brand.

  1. Establish a unique value proposition 
    Ponder on the aspects that make you different than your peers – your strengths, your passion and your goals. What would your company and colleague miss if you left your job today? Understand how you add value add services in your organisation and how you are valued in your organization.

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http://itsmyascent.com/career-advice/Be-yourself/152978