Role : Director of GrowthReports to: Chief Marketing Officer Description - As Director of Growth, you will lead the charge in building a modern, scalable demand generation engine that fuels pipeline, revenue, and retention across global markets. Based in our Hyderabad office, you’ll oversee the Growth Pod and own strategy and performance across ...
paid media, ABM, customer marketing, and marketing operations. This is not just a demand gen role—it’s a growth leadership role. You’ll define how we attract and convert high-quality prospects, move beyond channel dependency (especially Google Ads and LinkedIn), and bring a customer-obsessed mindset to every campaign you touch. You’ll lead the evolution from a lead generation model to a full-funnel demand generation engine aligned with Sales, Product, and Customer Success. If you thrive at the intersection of strategy, execution, and data—and know how to inspire cross-functional teams to drive predictable pipeline—you’ll find tremendous opportunity here. This is a highly visible role with a direct impact on revenue. You’ll report to the CMO and work closely with senior leaders across the company. Key Responsibilities
Own the Demand Generation Engine
● Build and execute the global demand generation strategy to drive qualified pipeline and revenue across regions, with a primary focus on the U.S. and India.● Oversee performance across all core acquisition channels: paid media, account-based marketing (ABM), lifecycle and customer marketing, and field/event-based lead generation. Lead the shift from lead gen to demand gen—less form-fills, more true buyer interest, higher quality conversions, and measurable revenue impact. Lead the Growth Pod● Manage a team of experts across paid media, ABM, customer marketing, and marketing operations.
● Set goals, provide hands-on support, and elevate team performance through data, process rigor, and coaching.
● Develop clear accountability and feedback loops between marketing activity and business results. Partner Cross-Functionally to Drive Results
● Work closely with Sales, Sales Ops, and Enablement to align on pipeline goals, ideal customer profiles (ICP), and segment-specific campaigns.
● Collaborate with Product Marketing and Customer Success to build retention and upsell programs that reinforce value and reduce churn. Influence event strategy and media planning to optimize field activation and demand capture. Optimize Funnel Performance
● Own the metrics that matter—pipeline sourced and influenced, conversion rates, CAC, and velocity.
● Continuously analyze funnel data to find opportunities, remove friction, and drive revenue growth.
● Reduce reliance on legacy channels (Google Ads, LinkedIn) by testing and scaling alternative, cost-effective approaches (e.g., lifecycle email, community, partner co- marketing, content syndication). Drive Operational Excellence
● Lead campaign operations in HubSpot and ensure data integrity and performancetracking.
● Partner with Marketing Ops to build dashboards, reports, and models that connect marketing investment to business outcomes.
● Manage budget allocation across tactics, providing rationale and performance insights to executive leadership. Qualifications
● 12–15+ years of progressive experience in demand generation, digital marketing, or growth marketing—preferably in a B2B SaaS or technology environment.
● Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA or advanced degree is a plus).
● Demonstrated success owning pipeline goals and building full-funnel programs across paid, ABM, lifecycle, and events.
● Proven ability to manage, coach, and scale a high-performing team across multiple functions.
● Hands-on expertise in marketing automation platforms (preferably HubSpot), CRM tools, and attribution modeling.
● Strong understanding of both paid and owned channels, with a track record of diversifying away from overreliance on performance ads.
● Data-driven and metrics-obsessed—you make decisions based on insight, not instinct.
● Excellent communicator with a collaborative spirit and executive presence. Comfortable presenting strategies and results to leadership.
● Experience working across global markets, with a deep understanding of buyer behavior in the U.S. and India preferred.
● Ambitious, curious, and comfortable leading through change in a fast-paced environment.
experience
15show more Role : Director of GrowthReports to: Chief Marketing Officer Description - As Director of Growth, you will lead the charge in building a modern, scalable demand generation engine that fuels pipeline, revenue, and retention across global markets. Based in our Hyderabad office, you’ll oversee the Growth Pod and own strategy and performance across paid media, ABM, customer marketing, and marketing operations. This is not just a demand gen role—it’s a growth leadership role. You’ll define how we attract and convert high-quality prospects, move beyond channel dependency (especially Google Ads and LinkedIn), and bring a customer-obsessed mindset to every campaign you touch. You’ll lead the evolution from a lead generation model to a full-funnel demand generation engine aligned with Sales, Product, and Customer Success. If you thrive at the intersection of strategy, execution, and data—and know how to inspire cross-functional teams to drive predictable pipeline—you’ll find tremendous opportunity here. This is a highly visible role with a direct impact on revenue. You’ll report to the CMO and work closely with senior leaders across the company. Key Responsibilities ...
Own the Demand Generation Engine
● Build and execute the global demand generation strategy to drive qualified pipeline and revenue across regions, with a primary focus on the U.S. and India.● Oversee performance across all core acquisition channels: paid media, account-based marketing (ABM), lifecycle and customer marketing, and field/event-based lead generation. Lead the shift from lead gen to demand gen—less form-fills, more true buyer interest, higher quality conversions, and measurable revenue impact. Lead the Growth Pod● Manage a team of experts across paid media, ABM, customer marketing, and marketing operations.
● Set goals, provide hands-on support, and elevate team performance through data, process rigor, and coaching.
● Develop clear accountability and feedback loops between marketing activity and business results. Partner Cross-Functionally to Drive Results
● Work closely with Sales, Sales Ops, and Enablement to align on pipeline goals, ideal customer profiles (ICP), and segment-specific campaigns.
● Collaborate with Product Marketing and Customer Success to build retention and upsell programs that reinforce value and reduce churn. Influence event strategy and media planning to optimize field activation and demand capture. Optimize Funnel Performance
● Own the metrics that matter—pipeline sourced and influenced, conversion rates, CAC, and velocity.
● Continuously analyze funnel data to find opportunities, remove friction, and drive revenue growth.
● Reduce reliance on legacy channels (Google Ads, LinkedIn) by testing and scaling alternative, cost-effective approaches (e.g., lifecycle email, community, partner co- marketing, content syndication). Drive Operational Excellence
● Lead campaign operations in HubSpot and ensure data integrity and performancetracking.
● Partner with Marketing Ops to build dashboards, reports, and models that connect marketing investment to business outcomes.
● Manage budget allocation across tactics, providing rationale and performance insights to executive leadership. Qualifications
● 12–15+ years of progressive experience in demand generation, digital marketing, or growth marketing—preferably in a B2B SaaS or technology environment.
● Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA or advanced degree is a plus).
● Demonstrated success owning pipeline goals and building full-funnel programs across paid, ABM, lifecycle, and events.
● Proven ability to manage, coach, and scale a high-performing team across multiple functions.
● Hands-on expertise in marketing automation platforms (preferably HubSpot), CRM tools, and attribution modeling.
● Strong understanding of both paid and owned channels, with a track record of diversifying away from overreliance on performance ads.
● Data-driven and metrics-obsessed—you make decisions based on insight, not instinct.
● Excellent communicator with a collaborative spirit and executive presence. Comfortable presenting strategies and results to leadership.
● Experience working across global markets, with a deep understanding of buyer behavior in the U.S. and India preferred.
● Ambitious, curious, and comfortable leading through change in a fast-paced environment.
experience
15show more
