Market pundits have positive predictions for the e-commerce sector in India, which include an impressive number of new jobs and a greater reach for the sector.Aditya Narayan Mishra, president of Staffing at Randstad India, says, “We notice a lot of action in this area because companies are looking to increase their consumer base.”He expects a 20 per cent growth for the sector in the current year, with an additional 50,000 jobs being created. As a result of greater Internet penetration, residents of tier-2 and tier-3 cities are increasingly turning to e-commerce to have their needs met.

“Most vacancies will be on the technology side, supply chain management, digital marketing, back-office support and warehouse management. I expect it to be among the top 10 hiring sectors this year. But, most of these jobs will be created at the bottom of the pyramid,” says Aditya.

“Candidates are open about the structure mainly because of the positive image created by big players like Flipkart and Amazon. The fact that heavyweights such as Ratan Tata have invested in the sector has helped,” he adds.
 “Creating a niche market for themselves will be a challenge. From the employers' perspective, the industry must find people who are talented and who will stay on for long terms. At present, the jobs may be quite attractive, but the retention level is quite low,” says Aditya.

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