key page components.

service offerings.

  • Aerial view of pedestrian crossing a street.
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    feet on street - deployed field sales teams for direct coverage, order booking and distribution reach.
  • Three architects examining the blueprints on construction site
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    in-shop sales - trained in-shop promoters and demonstrators to convert at the point of purchase.

  • An industrial worker with welding steel manufactures housings for industrial valves. The service industry of the oil and gas industry.
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    visual merchandising - planogram compliance, POSM deployment and shelf presence across outlets.
  • Close up of a bar chart and waves on a device.
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    market activation - BTL campaigns, sampling, mall and in-store activation to drive trial and offtake.

what sets us apart.

  1. People - skill-based recruiters, a Field-driven candidate database and a scientific selection process, with reach across 100+ cities in india.

  2. Process - End-to-end project management, so you’re briefing one team rather than coordinating vendors.

  3. Plan - A defined cycle of execute, report, consult and improvise, with performance reviewed and adjusted rather than set once.

  4. Coverage - Projects delivered across metros, tier 1, tier 2, tier 3 and rural markets. Location is never a constraint.

  5. Cross-industry expertise - Field and trade marketing programmes for clients across FMCG, consumer durables, pharma and BFSI.

  6. ROI focus - sales and marketing goals designed and driven against measurable return.

field force management

  • two colleagues talking in the office
    retail sales
    • Inshop promoter & feet on street
    • B2B field sales team
  • people working in an office boardroom
    channel development & sales
    • Distributor/Dealer acquisition
    • Primary/Secondary sales team
  • career guide
    channel marketing
    • Influencer management
    • Loyalty program

end to end retail marketing.

increases the visibility of the brand and also enhances brand loyalty.
  • A group of people in conversation
    visual merchandising
    • POSM Deployment and Management (Hygiene & Refresh)
  • Three people in a meeting
    retail audit
    • Branding/POSM, Planogram, Stock/SKUs, MOP, Display, Schemes & Promotions
  • People crowd on escalators In shopping mall.
    mystery shopping & loyalty programs
    • Promoter Advocacy, Retailer Affinity, Customer Experience
    • nd Customer Loyalty Program, Channel Partner Loyalty Program Scheme Propagation

local marketing

  • media/industry FAQs
    below the line (BTL)
    • Mall & Instore activation
    • Marketplace activation
    • Sampling/Test Marketing
    • Flyers/Newspapers Inserts
  • 1127
    brand promotion
    • Transit Advertising
    • Rural Marketing
    • Branding & Promotion
    • C-Sat Survey / Partner Survey

read our case studies to learn why we are the best in business.

  • RP_004-tech.webp
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    case study 1

    Randstad India enables a multinational beverage alcohol company achieve rapid ramp-up of their super niche skilled professionals with their strong recruitment management expertise.
  • Woman at her desk, behind her computer.
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    case study 2

    Randstad India’s strategic talent model enables the largest food company in the world to successfully penetrate the rural Indian market and expand their detailing portfolio.

meet the sales & trade marketing team

siddharth jain

Siddharth Jain

Vice President - Speciality (Sales & Trade Marketing-STM)

aditya kumar singh

Aditya Kumar Singh

Retail & Channel Marketing Consultant

Rahul bhagat

Rahul Bhagat

Assistant Vice President - STM | Field Sales Marketing

contact us to start a conversation about your talent needs.

let's meet

unlock key insights on employee retention.