In 2012, a Forbes magazine story about India’s leading online retailer Flipkart had ruffled quite a few feathers.The cover story said the company hired top executives only from Jwalamukhi hostel at the Indian Institute of Technology (IIT) in Delhi. The co-founders—Sachin Bansal and Binny Bansal—studied at IIT Delhi and Sachin lived in the Jwalamukhi hostel.“The business at Flipkart is growing at a tremendous pace and to deal with the growing demands we are always on a lookout for great talent that can prepare us for the future growth,” Mekin Maheshwari, Flipkart’s head of human resources, told Quartz in an email response.The Indian e-commerce industry is expected to cross $16 billion (Rs99,665 crore) by the end of 2015—and this tremendous growth rate makes it attractive to professionals from across the world.“Professionals, especially from the West, are looking to come back and do some good quality work given the tremendous opportunity in the e-commerce sector,” said Aditya Narayan Mishra, president of staffing at Randstad India, a human resource services firm.

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