Key Responsibilities
Content Strategy & Management
- Plan and manage content across websites, blogs, LinkedIn newsletters, email, social media, paid campaigns, SEO and external platforms.
- Build and manage an integrated content calendar aligned with business and campaign priorities.
- Manage India blog and website content, coordinating with technical, product and marketing stakeholders for content development, reviews and approvals.
- Manage the LinkedIn newsletter, including editorial planning, publishing and performance tracking.
- Localize, update and repurpose existing content for India audiences and multiple channels.
AI & Content Optimization
- Use AI and marketing technologies to improve content ideation, creation, repurposing, SEO, optimization and analysis.
- Identify opportunities to automate and streamline content workflows while ensuring appropriate quality and technical review.
Content & Asset Management
- Build and maintain a centralized, searchable library of images, videos, brochures, application notes, creatives and other marketing assets.
- Establish effective tagging, naming, version control and asset reuse processes.
Website & Intranet
- Coordinate updates to relevant website pages, landing pages and digital content.
- Manage designated intranet pages, internal content hubs and tools, ensuring content remains current, accurate and easy to access.
Agency & Stakeholder Management
- Manage creative/content agencies from briefing through final delivery, ensuring quality, timelines and brand consistency.
- Partner with marketing, division, product and technical teams/SMEs to gather inputs, content and assets.
- Coordinate stakeholder requirements, reviews and approvals.
Analytics & Lead Generation
- Analyze website, SEO, blog, email, paid and social performance using Excel and digital analytics tools.
- Translate performance data into actionable recommendations on topics, formats, channels and content investments.
- Optimize content to improve traffic, engagement, conversions and leads.
- Work with performance marketing teams to improve campaign content and landing-page effectiveness.
Digital & Social Execution
- Support social campaign execution through Sprinklr and relevant native platforms, including setup, scheduling and publishing.
- Provide execution support for other digital marketing initiatives based on evolving business priorities.
