data analyst

General Responsibilities / Accountabilities:
• Design and implement integrated media measurement frameworks across multiple channels (TV, digital,
social, print, outdoor, etc.) to assess campaign effectiveness.
• Develop and monitor key performance indicators (KPIs) to evaluate media performance and guide
optimization efforts.
analysts.
 Strong analytical and problem-solving skills, with the ability to turn complex data into actionable insights.
 Proficiency in data analysis tools (e.g., Excel, SQL, Tableau) for deep data analysis and visualization.
 Hands-on experience with media measurement platforms (e.g., comScore, Nielsen, Google Analytics) and
media performance tracking.
 Experience working in a fast-paced environment, collaborating with multiple stakeholders across
different functions.
 Strong presentation and communication skills, with the ability to influence and convey insights to
stakeholders at all levels of the organization.
 Familiarity with data management platforms (DMPs) and customer relationship management (CRM)
systems.
 Understanding of marketing automation platforms and tag management systems to optimize data
...