The Salesforce Data Hygiene Analyst / Specialist will be responsible for:

Data Cleaning and Standardization

● Review Salesforce records flagged for data quality issues through reports, dashboards, or team feedback

● Clean and standardize key fields based

● Correct formatting inconsistencies across fields such as account names, contact names, industries, countries, regions, phone numbers, email domains, and other key fields.

● Identify incomplete, incorrect, duplicate, or inconsistent records and take action based stakeholder inputs

Deduplication Support

● Review potential duplicate Accounts, Contacts, Leads, or other Salesforce records.

● Validate duplicates using defined matching rules and available source data.

● Merge, tag, update, or escalate duplicate records based on the agreed process.

● Maintain proper audit notes where required.

Data Enrichment

● Enrich Salesforce records with additional data points

● Update missing or outdated information such as company details, industry, region, website, or other fields.

● Ensure enriched data follows the required naming conventions and field standards.

Recurring Data Hygiene Execution

● Execute recurring hygiene tasks on a predictable cadence, such as daily, weekly, or monthly data checks.

● Work through assigned record lists, reports, or queues within agreed turnaround times.

● Track progress and completion status for assigned tasks.

● Support backlog clean-up efforts as well as ongoing steady-state hygiene activities.

Issue Identification and Feedback

● Document recurring data issues, rule gaps, unclear scenarios, or exceptions.

● Escalate ambiguous cases to the in-house team for guidance.

● Provide feedback on patterns observed in Salesforce data quality issues.

● Help maintain simple issue logs and process notes for continuous improvement.

KPI and Reporting Support

● Maintain simple data quality KPIs and operational trackers.

● Report metrics such as number of records reviewed, number of records cleaned, duplicate count, field completeness, enrichment completion, and exceptions raised.

● Share regular status updates with the in-house team.

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