marketing ftc - i&c

Function

Marketing

Grade/ Band

FTC

Job Objective

►      To give thrust to Industrial and Commercial business for marketing and other allied activities in PNG realizing increased sales volumes for the Company.

Functional Competencies

Essential functional competencies required

►      Priority 1 – Prior B2B sales experience, preferably in engineering / technical related products such as industrial equipment, industrial solutions, industrial design, chemicals or other raw material sales, any other products required in industries.

►      Priority 2 -  Sales or Product Management experience having preferably handled Channel sales / Retail network management in consumer products.

►      Preferred industries - industrial equipment / industrial solutions / industrial design or consultancy/ chemicals or other raw material sales/ sales of any other products required in industries such as spares, tyres, lubricants, paints etc

►      Should be willing to work in field intensively.

►      Should have good communication, relationship-building skills and an analytical approach 

►      Fluent in spoken and written (business emails and letters) English.

Desired functional competencies required

►      Customer centricity

►      Prior experience of interaction with institutions / Government bodies.

►      Ability to analyse any problem and suggest discrete, logical problem-solving steps.

►      Should have expert working knowledge in MS Excel, MS Word. Knowledge of any other analytical tools will be an advantage.

Behavioural Competencies                   

Behavioural competencies

►      Committed to Target achievement.

►      Ability to handle extreme work peaks / pressure situations.

►      Relationship management

►      Must be committed, go getter and enthusiastic.

►      Must be a strong team player.

Experience & Educational Requirements

Educational Qualification

Include Additional Certification if any

►      Preferable - Full time B.Tech (preferably Mechanical, Chemical, Industrial, Civil). For B.Tech graduates, MBA is not essential but will be an added advantage.

►      Minimum acceptable - Full Time Bachelors’ Degree in any discipline (apart from B.Tech or equivalent) with MBA (full-time compulsory).

Relevant Experience

►      Minimum experience of essential competency

(If in Priority 1) – 2 years.

(If in Priority 2) – 3 years.

►      Relevant experience – Must have spent significant part of career in Sales or Product Management.

Communication Interfaces

External

Internal

Interaction with Purchase managers, Plant Heads of industries. 

RRM & Finance

Government departments/ statutory bodies

Marketing team including CRM, Corporate Communications

Direct marketing agencies for PNG Downstream Contractors, Burner Manufacturers, Chief Fire Officer of MIDC(s) and Auditors and other vendor related to marketing activities

Projects, O&M and E & P

Legal

Key responsibilities & Accountabilities

Industrial and large Commercial Customers Marketing

ACHIEVING BUDGETED GAS VOLUME TARGETS by :

a)       Conducting potential analysis, demand survey analysis for Industrial and large Commercial Consumers in MGL’s authorised GAs and Identification of customers to be targeted

b)       Drafting, negotiation, execution and management of Gas Sales Contracts and amendments to the Contracts to cater to dynamic business requirement for a win-win situation and enhance value creation for MGL

c)       Assisting in formulation of marketing strategy to (i) retain & enhance existing I&C volume (ii) expedite MGL’s efforts to convert untapped potential

d)       Conducting detailed survey of new area development / new applications by understanding and analysis of business demand

e)       Ensuring new registration as per set target in Industrial & Large (B, C, AC, Z and Commercial Mall) Commercial contracting / registrations

f)        Carrying out promotional activities to generate potential/ front on periodic basis and spread across all authorized geographical areas

g)       Arranging periodic meeting with MPCB officials and ensure close coordination with these officials to garner support for conversion from polluting fuels to clean Natural Gas.

Ensuring timely perusal with registered customers for completion of customer scope of work

Commercial A Marketing

ACHIEVING BUDGETED REGISTRATION TARGETS AND GAS VOLUME TARGETS by :

a)       Conducting detailed surveys and derive detailed understanding of Commercial potential in target markets.

b)       Identifying the prospective customers and asses techno-commercial feasibility in association with Planning/Project team and maintaining the database of the same

c)       Continuous follow up with Customers & Project dept for completion of downstream activity and conversion of Commercial “A” customers.

d)       Soliciting legal opinion for resolving problematic cases where Society NOC is an issue or customer not ready to start downstream activities etc.

experience