<p>Unique Job Role</p><p>Marketing - Incharge</p><p>Function</p><p>Marketing</p><p>Grade/ Band</p><p>FTC</p><p> </p><p>Job Objective</p><p>►      To drive accelerated growth in Domestic PNG (DPNG) customer registrations through structured field‑marketing initiatives, door‑to‑door outreach, customer engagement, and coordinated execution with Direct Marketing Agencies (DMAs). The role is responsible for expanding customer reach, enabling smooth registration processes, and achieving monthly/annual DPNG registration targets.</p><p>Functional Competencies</p><p>Essential functional competencies required</p><p>►      Customer Centricity: Ability to understand household customer needs, objections, and motivators for PNG adoption.</p><p>►      Field Sales Execution: Experience in retail sales, on-ground canvassing, & door‑to‑door selling.</p><p>►      Registration Process & Documentation Knowledge: Understanding of DPNG registration requirements, schemes, and customer onboarding steps.</p><p>►      Data Accuracy & Documentation Skills: Ability to maintain high-quality registration data and MIS reporting.</p><p>►      Communication Skills: Strong interpersonal and persuasion skills to convert leads into registrations.</p><p>Desired functional competencies required</p><p>►      Planning & Scheduling: Capability to plan area coverage, DMA deployment, and weekly activity calendars.</p><p>►      Negotiation & Objection Handling: Ability to address customer concerns and drive conversions.</p><p>►      Understanding of Local Market Demography: Insights into residential clusters, building societies, and consumer patterns.</p><p>►      Basic Commercial Awareness: Understanding pricing schemes, charges, payment plans, and customer value proposition.</p><p>►      Ability to Work with External Agencies: Prior exposure to working with outsourced field teams or channel partners.</p><p>Behavioural Competencies                   </p><p>Behavioural competencies</p><p>►      Result Orientation: Strong drive to achieve daily/weekly/monthly registration targets.</p><p>►      Customer Focus: Commitment to delivering a smooth registration experience.</p><p>►      Networking & Relationship Building: Ability to build rapport with societies and local influencers.</p><p>►      Problem Solving: Aptitude for identifying field challenges & proposing solutions.</p><p>►      Team Collaboration: Ability to work with Zonal Teams, DMAs, and support staff.</p><p>►      Professional Conduct & Integrity: Adherence to company guidelines, compliance, and ethical practices.</p><p>Experience & Educational Requirements</p><p>Educational Qualification and experience</p><p>Include Additional Certification if any</p><p>►      Preferably MBA with minimum 1 year of experience in marketing/sales OR</p><p>►      Undergraduate degree with minimum 3 years of experience in retail sales.</p><p>►      Door‑to‑door selling experience will be an added advantage and will relax above qualification</p><p>►      Experience in consumer services, utilities, telecom, or any field‑sales intensive industry preferred.</p><p> </p><p> </p><p>Communication Interfaces</p><p>External</p><p>Internal</p><p>Interaction with society office bearers, local influencers</p><p>RRM & Finance</p><p>Direct marketing agencies</p><p>Marketing team including CRM, Corporate Communications</p><p>Project Contractors</p><p>Projects, O&M and E & P</p><p> </p><p>Legal</p><p> </p><h3>experience</h3>5

Job Responsibilities: <p>• Conceptualize and execute integrated marketing campaigns end-to-end aligned with business objectives  </p><p>• Work closely with vertical marketing managers to support key strategic initiatives and tactical execution  </p><p>• Manage marketing programs timelines, deliverables, and cross-functional coordination across sales, product, and global marketing teams  </p><p>• Develop campaign briefs, coordinate with agencies, and ensure high-quality execution of marketing assets  </p><p>• Track campaign performance and build dashboards to monitor key metrics such as lead generation, engagement, and conversions  </p><p>• Analyze marketing data and provide actionable insights to improve campaign effectiveness and ROI  </p><p>• Support planning and execution of events, webinars, and customer engagement programs  </p><p>• Ensure alignment with brand guidelines and consistency across all communication channels  </p><h3>experience</h3>6

Key Responsibilities:<br /> Brand Leadership: Define and evolve the brand identity, voice, and positioning for each park and sub-brand, building lasting brand equity through compelling narratives.<br /> Digital & Performance Marketing: Lead ROI-driven digital initiatives across SEO, SEM, paid media, influencer marketing, and social media, leveraging data-led strategies to optimize reach, engagement, and conversions.<br /> Consumer Insights & Strategy: Harness market research, analytics, and consumer behavior insights to shape product-market fit, enhance customer experience, and guide brand strategy.<br /> Integrated Campaign Management: Conceptualize and execute high-impact 360° marketing campaigns across print, outdoor, digital, and on-ground platforms in collaboration with creative and media partners.<br /> Strategic Partnerships & Alliances: Build and manage valuable partnerships with travel operators, tourism boards, influencers, media houses, and F&B brands to unlock new business opportunities and distribution channels.<br /> Growth & Revenue Optimization: Collaborate closely with sales and park operations teams to drive visitor footfalls, ticketing growth, promotional offers, and revenue-maximizing initiatives.<br /> Team Leadership & Development: Inspire, lead, and mentor a high-performing marketing team across brand, digital, CRM, content, and design, fostering a culture of creativity, ownership, and results.<br /> Marketing Innovation & Technology: Champion the adoption of marketing automation, Marketing Tech, and AI-powered solutions to enhance operational efficiency, personalization, and campaign impact. Experience:<br /> MBA in Marketing or related field from a reputed institution.<br /> 12+ years of marketing leadership experience, with a minimum of 5 years in a senior strategic role.<br /> Proven track record in building brands and delivering measurable business outcomes.<br /> Experience in digital-first consumer brands, media-driven environments, or experience-led industries preferred.<br /> Strong leadership, strategic thinking, communication, and execution excellence. <h3>experience</h3>15