Role: Sr Copywriter

We're looking for a writer who understands that good copy isn't about writing more words. It's about making people feel something before they scroll away.

We are one of India's leading organic food brands, but we don't sound like a preachy wellness uncle. We make clean food feel modern, sharp, human, and culturally relevant.

What You'll Do

• Write big campaign ideas, film scripts, digital content, social posts, packaging, and decks.

• Shape an intelligent, warm brand voice without making everything sound identical.

• Work Smart: Use AI tools to crush busywork (like caption variations and basic research) so you can focus on big creative concepts.

• Collaborate directly with designers, strategists, and founders.

You'll Thrive If You...

• Think concept-first and edit ruthlessly (you instinctively delete half your words).

• Can swing between long-form storytelling and sharp one-liners effortlessly.

• Know how people actually talk online without being cringe.

• Understand visual storytelling, rhythm, and timing.

• Have prior experience in D2C, food, lifestyle, or entertainment.

experience