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- Acquires and applies knowledge of departmental methods and procedures to ensure the accuracy and relevance of research activities. Provides sound technical expertise in the use of research tools and methodologies to support accurate and reliable market analysis
- Collaborates with internal clients, colleagues, and project or business unit managers to define research goals, design instruments/methods, and field market research projects. Collaborates with team members to deliver comprehensive market research reports that inform strategic decisions
- Assists with gathering and monitoring internal and external research via the Internet, trade publications, and paid online databases on marketplace issues/trends and business intelligence for select market / operational areas. Partners with teams to conduct focus groups, gather qualitative data, and compile data for benchmarking purposes
- Partners with more senior colleagues to assemble and review data; conducts statistical analyses; completes studies of markets and industry groups. Crafts relevant survey questions based on the research topic to achieve desired results effectively and helps develop surveying or data collection methods
- Monitors ongoing market research activities to ensure alignment with project goals and timelines, making adjustments as necessary
- Delivers supporting exhibits such as tables and graphs for leadership presentations under the guidance of more senior colleagues
- Delivers insights, findings, and recommendations to assess the effectiveness of various marketing operations, ensuring course corrections as required. Identifies opportunities for process improvements in data collection and analysis methods to enhance research quality and efficiency
- Inputs to clean, error-free datasets and provides technical expertise in productive analysis
Grade Descriptor
- Requires working knowledge of own discipline and a basic understanding of concepts and procedures in related disciplines
- Demonstrates knowledge of the company, processes and customers
- Performs a range of assignments related to discipline
- Uses prescribed guidelines or policies in analyzing situations and resolving problems to deliver continuous business results
- Receives a moderate level of guidance and direction; may provide informal guidance to new team members
- Impacts quality and effectiveness of own team and may impact other closely related work teams whose activities are interdependent
- Explains factual, sometimes complex and potentially dynamic information to others in straightforward situations.
Is this the job for you? We would love to hear from you! Please apply directly to the role and we will get in touch with you.
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