● Define the social media strategy aligned with positioning as a restaurant growth platform.
● Establish clear content pi lars and measurable outcomes.
● Ensure clarity and consistency across voice, message, and visual standards.
● Monitor competitors and sharpen differentiation intentionaly.

2. Thought Leadership

● Lead content for LinkedIn (Company and Founder profiles).
● Translate product strategy, restaurant growth insights, and industry trends into sharp, credible narratives.
● Create posts, carousels, and short-form videos that build authority - not vanity metrics.

3. Creative Execution

● Conceptualize and produce refined static, carousel, short-form, and YouTube content.
● Maintain a modern, minimal, design-forward identity.
● Elevate layout, typography, motion, and storyteling quality.
● Work confidently across tools such as Figma, Adobe Creative Suite, Premiere Pro, CapCut, or equivalent.

4. Planning & Performance

● Build and manage a structured monthly content system.
● Plan themes around restaurant growth, direct ordering, product education, and industry inte ligence.
● Track performance rigorously and iterate based on insight. Who This Is For You are:
● Strategicaly sharp and opinion-driven
● Design-sensitive with strong aesthetic judgment
● Structured, disciplined, and execution-focused
● Comfortable working directly with founders
● Able to simplify complex ideas without diluting depth
● Familiar with SaaS, technology, or B2B marketing environments You understand that authority is built through clarity, not volume.

experience

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