randstad employer brand research - 2026

Our annual Randstad Employer Brand Research (REBR) helps employers understand emerging trends and how they can best meet the expectations of their workforce. Now in its 26th year globally and 16th year in India, REBR is the world’s most comprehensive, independent study on employer branding. 

Unlike standard employer surveys, REBR is based on public talent perception (not internal employee surveys) and evaluates both employer brand awareness and attractiveness across major enterprise brands. In 2026, we surveyed more than 170,000 respondents and 6,400 companies across 34 markets worldwide to find out what they look for in an employer, providing valuable insights to help companies shape their brands. In India, the 2026 report draws from a representative sample of nearly 3,500 working-age professionals.