Randstad Employer Brand Research Report 2026

about randstad employer brand research report.

Our annual Randstad Employer Brand Research (REBR) helps employers understand emerging trends and how they can best meet the expectations of their workforce. Now in its 26th year globally and 16th year in India, REBR is the world’s most comprehensive, independent study on employer branding.

Unlike standard employer surveys, REBR is based on public talent perception (not internal employee surveys) and evaluates both employer brand awareness and attractiveness across major enterprise brands. In 2026, we surveyed more than 170,000 respondents and 6,400 companies across 34 markets worldwide to find out what they look for in an employer, providing valuable insights to help companies shape their brands. In India, the 2026 report draws from a representative sample of nearly 3,500 working-age professionals.

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key takeaways.

The Indian talent landscape in 2026 is operating under a unique set of pressures. As revealed by the Randstad Employer Brand Research (REBR) 2026, organizations are facing a significant mobility gap: 46% of employees plan to switch jobs within the next six months, even though only 32% actually made a move in the preceding half-year.

This psychological restlessness proves that standard retention models are losing their efficacy. Furthermore, talent expectations have grown highly sophisticated. A "good work-life balance" (60%) and "equal opportunities" (59%) have emerged as the top two absolute drivers for choosing an ideal employer. This shift signals that professionals are no longer looking just for a paycheck; they are demanding fairness, day-to-day support, and structural transparency.

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our annual randstad employer brand research (REBR) helps employers understand emerging workplace trends. in its 26th year globally and 16th year in india, REBR is the world’s most comprehensive, independent study on employer branding. in 2026, we surveyed over 170,000 respondents across 34 markets. in india, the report draws from nearly 3,500 working-age professionals.

key takeaways

mobility gap: 46% plan to switch jobs within 6 months, while only 32% moved in the past half-year.
work-life balance: 60% rank this as the top driver for choosing an employer.
equal opportunities: 59% prioritize fairness and transparency.

explore the themes for 2026

salary & benefits: decisive factor when talent makes trade-offs.
work-life balance: top priority for gen Z and female talent.
job security: provides confidence and stability in a dynamic market.
equity, diversity & inclusion (ED&I): builds trust through fair opportunities.

how we can help

we help build a strong employer value proposition (EVP).

toll-free: 1800 267 4050
corporate: +91 44 6622 7000
email: sales.enquiry@randstad.in

security advice: randstad india does not charge candidate fees.

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randstad employer brand research - 2026

about randstad employer brand research report.

key takeaways.

randstad employer brand research (REBR) 2026 – india report

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