Randstad Employer Brand Research Report 2024

about randstad employer brand research report.

The Randstad Employer Brand Research (REBR) has been celebrating the top employer brands of the country for the last 25 years globally and 15 years in India. It is a comprehensive study that delves into the perceptions of India's largest employers among employees. This year's study spanned 34 global markets and surveyed nearly 170,000 respondents and 3537 respondents in India.

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download the randstad employer brand research report 2025 today and stay ahead in the competitive talent market!

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key takeaways.

The Randstad Employer Brand Research (REBR) 2025 highlights what truly drives talent in India today, from the rising importance of work-life balance and fair pay to a renewed focus on equity and reputation. With nearly half the workforce planning to switch jobs this year and AI reshaping how people work, employers must prove their EVP, not just state it. This year’s findings help organizations understand what talent expects now and how a stronger employer brand can turn that insight into a competitive advantage.
Key Highlights:

Work-life balance tops the list of EVP drivers.
Equity and fair treatment become non-negotiable.
Employers must prove — not just promise — their EVP.
AI will test if equity is truly embedded in the workplace.

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