 Drive sales growth, category profitability, and market share.
 Define assortment planning, seasonal range, SKU mix, and pricing strategy.
 Identify growth opportunities in local sourcing, imports.

Procurement & Sourcing
 Build and manage a national sourcing network of farmers, mandis and suppliers.
 Develop direct farmer sourcing programs and collection centers.
 Negotiate long-term vendor contracts to ensure cost efficiency.
 Track crop cycles, regional production belts, and seasonal availability.
 Ensure continuous supply through direct store delivery, distribution centers, and mandis.

Supply Chain & Operations
 Manage end-to-end farm-to-store supply chain operations.
 Implement cold chain and logistics optimization to minimize wastage.
 Ensure seamless flow from sourcing locations to distribution centers and stores.
 Monitor logistics cost, fill rate, and stock availability.
Quality & Freshness Management
 Implement quality standards for grading, sorting, packaging, and storage.
 Ensure freshness, food safety compliance, and customer satisfaction.
 Monitor shrinkage, wastage, and handling losses.

Vendor & Farmer Relationship Management
 Build strategic partnerships with farmers, FPOs, and aggregators.
 Develop vendor performance metrics and supplier development programs.
 Conduct farmer training programs and increase direct procurement share.

Financial & Performance Management
 Own P&L responsibility for F&V category. Monitor category KPIs such as:

•  Sales growth
•  Gross margin
• Wastage %
• Fill rate
• Procurement cost
• Vendor performance
• Review weekly category performance and demand forecasts.
• Team Leadership
   
• Lead large cross-functional teams including:
• Procurement managers
•  Category managers
• Supply chain team
• Regional sourcing teams​
• Market &Competition Analysis
• Track price trends, supply fluctuations, and competitor pricing.
• Use analytics and demand

experience

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