<p>Job Description: SEO Expert & Automation Expert</p><p>Role Title: SEO Expert & Automation Expert</p><p>Department: Growth, Marketing & Performance<br />Location: Hyderabad / Remote / Hybrid<br />Employment Type: Full-time<br />Experience Level: 5–7 years</p><p>Role Overview</p><p>We are looking for a data-driven SEO & Automation Expert who can drive organic growth at scale by combining search engine optimization, content intelligence, and marketing automation.</p><p>This role is responsible for:</p><ul><li>Building a strong organic acquisition engine</li><li>Automating lead capture, nurturing, reporting, and workflows</li><li>Reducing manual effort while increasing efficiency, conversions, and ROI</li></ul><p>The ideal candidate understands that SEO without automation is slow and automation without strategy is wasteful.</p><p>Key Responsibilities</p><p>1. SEO Strategy & Execution</p><p>SEO Planning & Growth</p><ul><li>Own the end-to-end SEO strategy (technical, on-page, off-page)</li><li>Build keyword and content strategies aligned with business goals</li><li>Drive organic traffic for:<ul><li>Website</li><li>Landing pages</li><li>Blogs</li><li>Program & course pages</li></ul></li><li>Focus on high-intent keywords (parents, schools, students, decision-makers)</li></ul><p>On-Page & Technical SEO</p><ul><li>Optimize:<ul><li>Website structure, URLs, meta tags, headers</li><li>Page speed, Core Web Vitals, mobile responsiveness</li></ul></li><li>Conduct regular technical SEO audits</li><li>Work with developers to fix crawl, index, and performance issues</li></ul><p>Content & SEO Integration</p><ul><li>Collaborate with content team to:<ul><li>Optimize blogs, pages, and long-form content</li><li>Build internal linking structures</li></ul></li><li>Ensure content is SEO-friendly but human-first</li><li>Track keyword rankings, traffic, and conversions</li></ul><p>Off-Page SEO</p><ul><li>Plan and execute ethical link-building strategies</li><li>Identify backlink opportunities via:<ul><li>PR</li><li>Guest posts</li><li>Partnerships</li></ul></li><li>Monitor backlink health and competitor strategies</li></ul><p>2. Marketing Automation & Workflows</p><p>Lead & Funnel Automation</p><ul><li>Design and implement automation workflows for:<ul><li>Lead capture (forms, landing pages)</li><li>Lead scoring & segmentation</li><li>Email / WhatsApp / CRM follow-ups</li></ul></li><li>Automate user journeys from:<ul><li>First visit → lead → nurture → conversion</li></ul></li></ul><p>Tools & Integrations</p><ul><li>Set up and manage automation using tools like:<ul><li>HubSpot / Zoho / Salesforce (CRM)</li><li>Zapier / Make</li><li>Email marketing tools</li><li>WhatsApp automation platforms</li></ul></li><li>Integrate website, CRM, ads, and analytics systems</li></ul><p>Reporting & Optimization</p><ul><li>Automate dashboards for:<ul><li>SEO performance</li><li>Lead funnel metrics</li><li>Conversion tracking</li></ul></li><li>Reduce manual reporting using automated data pipelines</li><li>Continuously optimize workflows for speed and accuracy</li></ul><p>3. Analytics & Performance Tracking</p><ul><li>Track and analyze:<ul><li>Organic traffic growth</li><li>Keyword performance</li><li>Conversion rates</li><li>Funnel drop-offs</li></ul></li><li>Use insights to improve SEO strategy and automation flows</li><li>Support leadership with data-backed growth insights</li></ul><p>Skills Required</p><p>SEO Skills (Must-Have)</p><ul><li>Strong understanding of:<ul><li>Technical SEO</li><li>On-page & off-page SEO</li><li>Keyword research & content optimization</li></ul></li><li>Hands-on experience with tools like:<ul><li>Google Search Console</li><li>Google Analytics (GA4)</li><li>Ahrefs / SEMrush / Screaming Frog</li></ul></li><li>Ability to rank pages in competitive categories</li></ul><p>Automation & Tech Skills</p><ul><li>Experience with marketing automation & CRM workflows</li><li>Strong hands-on knowledge of:<ul><li>Zapier / Make</li><li>CRM automation</li><li>Form-to-CRM integrations</li></ul></li><li>Ability to design end-to-end automated funnels</li></ul><p>Data & Process Thinking</p><ul><li>Strong analytical mindset</li><li>Comfortable working with metrics, dashboards, and funnels</li><li>Ability to simplify complex workflows into scalable systems</li></ul><p>Qualifications</p><ul><li>Bachelor’s degree in Marketing, Engineering, Computer Science, or related field</li><li>Certifications in SEO / Digital Marketing / Automation tools are a plus</li></ul><p>Experience Required</p><ul><li>5–7 years of experience in SEO, Growth Marketing, or Automation</li><li>Proven experience driving organic traffic growth at scale</li><li>Experience working in EdTech, Education, SaaS, or D2C brands preferred</li><li>Demonstrated success in building automated lead funnels</li></ul><p> </p><h3>experience</h3>8

<h3>Key Responsibilities</h3><ul><li><p>Empathetic Listening: Patiently listen to customer concerns to identify the root cause of their issues.</p></li><li><p>Effective Problem Solving: Provide prompt, accurate, and clear resolutions to a variety of customer queries.</p></li><li><p>Strategic Escalation: Know when a case needs a specialist’s touch and escalate it to the right internal teams seamlessly.</p></li><li><p>Process Integrity: Follow defined policies, processes, and SOPs to ensure every interaction meets our high standards.</p></li><li><p>Quality & Compliance: Maintain a "customer-first" mindset while staying aligned with our internal quality guidelines.</p></li></ul><h3>What We’re Looking For</h3><ul><li><p>Excellent verbal and written communication skills.</p></li><li><p>A calm demeanor—especially when dealing with complex or frustrated inquiries.</p></li><li><p>The ability to multitask and navigate internal systems quickly.</p></li><li><p>A commitment to consistency and following established workflows.</p></li></ul><h3> </h3><br /> <h3>experience</h3>3