<p>Job Description: SEO Expert & Automation Expert</p><p>Role Title: SEO Expert & Automation Expert</p><p>Department: Growth, Marketing & Performance<br />Location: Hyderabad / Remote / Hybrid<br />Employment Type: Full-time<br />Experience Level: 5–7 years</p><p>Role Overview</p><p>We are looking for a data-driven SEO & Automation Expert who can drive organic growth at scale by combining search engine optimization, content intelligence, and marketing automation.</p><p>This role is responsible for:</p><ul><li>Building a strong organic acquisition engine</li><li>Automating lead capture, nurturing, reporting, and workflows</li><li>Reducing manual effort while increasing efficiency, conversions, and ROI</li></ul><p>The ideal candidate understands that SEO without automation is slow and automation without strategy is wasteful.</p><p>Key Responsibilities</p><p>1. SEO Strategy & Execution</p><p>SEO Planning & Growth</p><ul><li>Own the end-to-end SEO strategy (technical, on-page, off-page)</li><li>Build keyword and content strategies aligned with business goals</li><li>Drive organic traffic for:<ul><li>Website</li><li>Landing pages</li><li>Blogs</li><li>Program & course pages</li></ul></li><li>Focus on high-intent keywords (parents, schools, students, decision-makers)</li></ul><p>On-Page & Technical SEO</p><ul><li>Optimize:<ul><li>Website structure, URLs, meta tags, headers</li><li>Page speed, Core Web Vitals, mobile responsiveness</li></ul></li><li>Conduct regular technical SEO audits</li><li>Work with developers to fix crawl, index, and performance issues</li></ul><p>Content & SEO Integration</p><ul><li>Collaborate with content team to:<ul><li>Optimize blogs, pages, and long-form content</li><li>Build internal linking structures</li></ul></li><li>Ensure content is SEO-friendly but human-first</li><li>Track keyword rankings, traffic, and conversions</li></ul><p>Off-Page SEO</p><ul><li>Plan and execute ethical link-building strategies</li><li>Identify backlink opportunities via:<ul><li>PR</li><li>Guest posts</li><li>Partnerships</li></ul></li><li>Monitor backlink health and competitor strategies</li></ul><p>2. Marketing Automation & Workflows</p><p>Lead & Funnel Automation</p><ul><li>Design and implement automation workflows for:<ul><li>Lead capture (forms, landing pages)</li><li>Lead scoring & segmentation</li><li>Email / WhatsApp / CRM follow-ups</li></ul></li><li>Automate user journeys from:<ul><li>First visit → lead → nurture → conversion</li></ul></li></ul><p>Tools & Integrations</p><ul><li>Set up and manage automation using tools like:<ul><li>HubSpot / Zoho / Salesforce (CRM)</li><li>Zapier / Make</li><li>Email marketing tools</li><li>WhatsApp automation platforms</li></ul></li><li>Integrate website, CRM, ads, and analytics systems</li></ul><p>Reporting & Optimization</p><ul><li>Automate dashboards for:<ul><li>SEO performance</li><li>Lead funnel metrics</li><li>Conversion tracking</li></ul></li><li>Reduce manual reporting using automated data pipelines</li><li>Continuously optimize workflows for speed and accuracy</li></ul><p>3. Analytics & Performance Tracking</p><ul><li>Track and analyze:<ul><li>Organic traffic growth</li><li>Keyword performance</li><li>Conversion rates</li><li>Funnel drop-offs</li></ul></li><li>Use insights to improve SEO strategy and automation flows</li><li>Support leadership with data-backed growth insights</li></ul><p>Skills Required</p><p>SEO Skills (Must-Have)</p><ul><li>Strong understanding of:<ul><li>Technical SEO</li><li>On-page & off-page SEO</li><li>Keyword research & content optimization</li></ul></li><li>Hands-on experience with tools like:<ul><li>Google Search Console</li><li>Google Analytics (GA4)</li><li>Ahrefs / SEMrush / Screaming Frog</li></ul></li><li>Ability to rank pages in competitive categories</li></ul><p>Automation & Tech Skills</p><ul><li>Experience with marketing automation & CRM workflows</li><li>Strong hands-on knowledge of:<ul><li>Zapier / Make</li><li>CRM automation</li><li>Form-to-CRM integrations</li></ul></li><li>Ability to design end-to-end automated funnels</li></ul><p>Data & Process Thinking</p><ul><li>Strong analytical mindset</li><li>Comfortable working with metrics, dashboards, and funnels</li><li>Ability to simplify complex workflows into scalable systems</li></ul><p>Qualifications</p><ul><li>Bachelor’s degree in Marketing, Engineering, Computer Science, or related field</li><li>Certifications in SEO / Digital Marketing / Automation tools are a plus</li></ul><p>Experience Required</p><ul><li>5–7 years of experience in SEO, Growth Marketing, or Automation</li><li>Proven experience driving organic traffic growth at scale</li><li>Experience working in EdTech, Education, SaaS, or D2C brands preferred</li><li>Demonstrated success in building automated lead funnels</li></ul><p> </p><h3>experience</h3>8

Project Planning & Initiation<ul><li>Define project scope, goals, deliverables, and success criteria.</li><li>Develop detailed project plans, schedules, and milestones.</li><li>Identify resource requirements and allocate accordingly.</li><li>Conduct project kick-off meetings.</li></ul><br />Execution & Delivery<ul><li>Manage end-to-end project lifecycle</li><li>Coordinate cross-functional teams (Business, IT, Operations, etc.).</li><li>Ensure deliverables meet quality standards.</li><li>Track progress against timelines and budgets.</li></ul><br />Stakeholder Management<ul><li>Act as the primary point of contact for stakeholders</li><li>Provide regular status updates and reports</li><li>Manage client expectations and address concerns.</li></ul><br />Risk & Issue Management<ul><li>Identify potential risks and develop mitigation planss</li><li>Proactively resolve project issues and escalate when required.</li><li>Maintain risk and issue logs.</li></ul><br />Monitoring & Reporting<ul><li>Track KPIs and project performance metrics</li><li>Prepare weekly/monthly project status reports.</li><li>Ensure adherence to governance and compliance standards.</li></ul><br />Budget & Cost Control<ul><li>Monitor project budget and control costs.</li><li>Ensure optimal utilization of resources.</li></ul><br />Quality Assurance<ul><li>Ensure adherence to project management best practices</li><li>Conduct periodic reviews and audits.</li></ul><h3>experience</h3>18

<p>Key Responsibilities</p><p>1. Payer Follow-ups (Mandatory PE Follow-up Expertise)</p><ul><li><p>Conduct timely follow-ups with payers via phone and email to obtain status updates on submitted enrollment applications.<br /><br /> </p></li><li><p>Manage follow-up workflows for new enrollments, revalidations, demographic updates, terminations, and group affiliations.<br /><br /> </p></li><li><p>Understand payer-specific processes, documentation needs, and follow-up cycles.<br /><br /> </p></li></ul><p>2. Communication & Professional Interaction</p><ul><li><p>Use professional phone etiquette while engaging with payer representatives, provider relations teams, and enrollment departments.<br /><br /> </p></li><li><p>Draft clear, concise, and accurate emails for information requests, escalations, and status tracking.<br /><br /> </p></li><li><p>Maintain a high standard of communication while representing the organization and providers.<br /><br /> </p></li></ul><p>3. Issue Identification & Resolution</p><ul><li><p>Identify missing documents, payer clarifications, or discrepancies delaying enrollment.<br /><br /> </p></li><li><p>Flag high-priority cases and coordinate with internal teams (Enrollment Analysts, Credentialing Specialists) to resolve blockers.<br /><br /> </p></li><li><p>Document outcomes of all calls/emails and update systems in real time.<br /><br /> </p></li></ul><p>4. Documentation & Tracking</p><ul><li><p>Update CRM/workflow tools, payer portals, and internal trackers with accurate follow-up details.<br /><br /> </p></li><li><p>Ensure all communication and actions meet audit, compliance, and HIPAA standards.<br /><br /> </p></li><li><p>Track pending applications and follow set timelines to avoid backlogs.<br /><br /> </p></li></ul><p>5. Workflow & Productivity Management</p><ul><li><p>Manage daily call queues, turnaround expectations, and follow-up SLAs.<br /><br /> </p></li><li><p>Prioritize urgent and high-value applications based on team guidance and SLO/TAT needs.<br /><br /> </p></li><li><p>Participate in team huddles, refresher trainings, and process updates.<br /><br /> </p></li></ul><p> </p><p>Required Qualifications</p><ul><li><p>Mandatory:<br /><br /> </p><ul><li><p>Proven experience in Provider Enrollment Follow-up (minimum 1–2 years preferred).<br /><br /> </p></li><li><p>Strong verbal and written communication skills and confident phone presence.<br /><br /> </p></li><li><p>Willingness and ability to work exclusively from office (Hyderabad WFO).<br /><br /> </p></li></ul></li><li><p>Good understanding of payer enrollment processes, NPI, CAQH, and payer portal navigation.<br /><br /> </p></li><li><p>Ability to handle high-volume follow-up queues with accuracy and professionalism.<br /><br /> </p></li><li><p>Experience working in a metric-driven environment.<br /><br /> </p></li></ul><p> </p><p>Preferred Skills</p><ul><li><p>Experience in healthcare operations, credentialing, AR/RCM, or payer interaction roles.<br /><br /> </p></li><li><p>Familiarity with CRM or workflow tools used for provider enrollment.<br /><br /> </p></li><li><p>Strong documentation discipline and attention to detail.<br /><br /> </p></li></ul><p> </p><p> </p><h3>experience</h3>5