Role Overview

We are looking for a data-driven SEO & Automation Expert who can drive organic growth at scale by combining search engine optimization, content intelligence, and marketing automation.

This role is responsible for:

• Building a strong organic acquisition engine
• Automating lead capture, nurturing, reporting, and workflows
• Reducing manual effort while increasing efficiency, conversions, and ROI

The ideal candidate understands that SEO without automation is slow and automation without strategy is wasteful.

Key Responsibilities

1. SEO Strategy & Execution

SEO Planning & Growth

• Own the end-to-end SEO strategy (technical, on-page, off-page)
• Build keyword and content strategies aligned with business goals
• Drive organic traffic for:
  • Website
  • Landing pages
  • Blogs
  • Program & course pages
• Focus on high-intent keywords (parents, schools, students, decision-makers)

On-Page & Technical SEO

• Optimize:
  • Website structure, URLs, meta tags, headers
  • Page speed, Core Web Vitals, mobile responsiveness
• Conduct regular technical SEO audits
• Work with developers to fix crawl, index, and performance issues

Content & SEO Integration

• Collaborate with content team to:
  • Optimize blogs, pages, and long-form content
  • Build internal linking structures
• Ensure content is SEO-friendly but human-first
• Track keyword rankings, traffic, and conversions

Off-Page SEO

• Plan and execute ethical link-building strategies
• Identify backlink opportunities via:
  • PR
  • Guest posts
  • Partnerships
• Monitor backlink health and competitor strategies

2. Marketing Automation & Workflows

Lead & Funnel Automation

• Design and implement automation workflows for:
  • Lead capture (forms, landing pages)
  • Lead scoring & segmentation
  • Email / WhatsApp / CRM follow-ups
• Automate user journeys from:
  • First visit → lead → nurture → conversion

Tools & Integrations

• Set up and manage automation using tools like:
  • HubSpot / Zoho / Salesforce (CRM)
  • Zapier / Make
  • Email marketing tools
  • WhatsApp automation platforms
• Integrate website, CRM, ads, and analytics systems

Reporting & Optimization

• Automate dashboards for:
  • SEO performance
  • Lead funnel metrics
  • Conversion tracking
• Reduce manual reporting using automated data pipelines
• Continuously optimize workflows for speed and accuracy

3. Analytics & Performance Tracking

• Track and analyze:
  • Organic traffic growth
  • Keyword performance
  • Conversion rates
  • Funnel drop-offs
• Use insights to improve SEO strategy and automation flows
• Support leadership with data-backed growth insights

Skills Required

SEO Skills (Must-Have)

• Strong understanding of:
  • Technical SEO
  • On-page & off-page SEO
  • Keyword research & content optimization
• Hands-on experience with tools like:
  • Google Search Console
  • Google Analytics (GA4)
  • Ahrefs / SEMrush / Screaming Frog
• Ability to rank pages in competitive categories

Automation & Tech Skills

• Experience with marketing automation & CRM workflows
• Strong hands-on knowledge of:
  • Zapier / Make
  • CRM automation
  • Form-to-CRM integrations
• Ability to design end-to-end automated funnels

Data & Process Thinking

• Strong analytical mindset
• Comfortable working with metrics, dashboards, and funnels
• Ability to simplify complex workflows into scalable systems

Qualifications

• Bachelor’s degree in Marketing, Engineering, Computer Science, or related field
• Certifications in SEO / Digital Marketing / Automation tools are a plus

Experience Required

• 5–7 years of experience in SEO, Growth Marketing, or Automation
• Proven experience driving organic traffic growth at scale
• Experience working in EdTech, Education, SaaS, or D2C brands preferred
• Demonstrated success in building automated lead funnels

experience