JOB DESCRIPTION - Executive / Sr. Executive - Digital Location (Place of Posting): Mumbai Reporting Relationship: AVP - Digital External Contacts / Needs to Interact With: Website/backend support vendors, Technology and analytics partners (as required), CRM and digital campaign platform vendors, Internal stakeholders across marketing, operations, and event teams. Role Description (Summary) The Executive - Digital drives CRM & ORM execution, automates digital campaigns, manages website backend operations, and provides real-time digital support for company events. The role ensures smooth participant communication, robust digital systems, and accurate, timely delivery of event information and managing digital dashboards. Key Deliverables of the Job
- Optimize CDP usage to improve segmentation and reduce campaign dispatch costs through automation.
- Plan and execute WhatsApp, email, and SMS campaigns ensuring accurate segmentation and timely delivery.
- Manage backend operations for all race websites including content updates, uptime monitoring, and issue resolution.
- Provide real-time digital and CRM support during race events at the Command Centre, ensuring uninterrupted operations.
- Maintain dashboards, trackers, and automation tools (e.g., results, costume tracking, feedback systems).
- Ensure accurate, real-time dissemination of race data (results, winners, feedback summaries) to internal teams and public platforms.
- Coordinate with vendors while ensuring adherence to budget and platform efficiency.
- Continuously improve digital tools, automation, and reporting to reduce manual effort in campaign execution.
Candidate Requirements Years of Experience: 3+ years Areas of Experience:
- CRM operations and marketing automation
- Digital campaign execution (email, SMS, WhatsApp)
- Website/content management and backend coordination
- Event technology or live operations support (preferred)
- Data dashboards, reporting, and analytics
- Vendor coordination and process management
Knowledge & Skills Required:
- Hands-on experience with CRM/marketing automation tools (e.g., CM.com or similar).
- Basic understanding of website CMS and backend operations.
- Strong data handling and reporting skills.
- Ability to manage multi-channel communication campaigns.
- Vendor coordination and issue resolution skills.
Competencies Required:
- Excellent communication skills
- Stakeholder management
- Problem-solving and real-time decision making
- Execution excellence in high-pressure environments
- Process orientation and attention to detail
- Ability to manage multiple parallel tasks
Educational Qualifications:
- Graduate in any discipline.
- Preferred: Marketing / Mass Communication / Digital Marketing.
experience
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