Lead acquisition and branding campaigns across LATAM!
About the companyOur client is a dynamic, Colombia-based telecom brand that is a leader in the Latin American market. They are dedicated to innovation and providing exceptional services to their customers, with a strong focus on digital growth and customer acquisition.
RoleRole & Responsibilities
As a Media Planning Manager, you will be instrumental in shaping and executing impactful acquisition and branding campaigns across key digital platforms. You will leverage your strategic expertise and hands-on capabilities to drive measurable customer acquisition results throughout the Latin American market. This role requires close collaboration with cross-functional teams in both India and Colombia, fostering a unified approach to marketing success.
Main tasks include
- Design and execute annual and quarterly paid media strategies focused on customer acquisition.
- Allocate budgets across Meta, TikTok, Google Ads, Programmatic, and Display based on audience insights and performance targets.
- Develop media forecasts, acquisition volume targets, and channel-wise budget distribution.
- Oversee end-to-end campaign operations, including trafficking, QA, tracking, and optimization.
- Analyze campaign data to identify optimization opportunities in targeting, bidding, and creative performance.
- Lead and mentor a team of three Traffickers and one Paid Media Analyst.
- Manage agency and vendor relationships, contracts, and billing cycles.
- Bachelor’s or Master’s degree in Marketing, Business, or Communications.
- 12-15 years of progressive experience in paid media planning and campaign management.
- Proven expertise in Meta Ads Manager, TikTok Ads, Google Ads, and Programmatic platforms.
- Strong knowledge of conversion tracking, audience segmentation, attribution, and analytics (GA4, CM360, Tag Manager).
- Demonstrated success managing USD 1 million + annual media budgets across multiple markets.
- Experience with telecom, app-based, or subscription-driven performance campaigns.
- Excellent communication and stakeholder-management skills.
- Working knowledge of Spanish (fluency preferred) to coordinate with LATAM teams and agencies.
- Experience running localized campaigns for LATAM markets.
- Sensitivity to cultural nuances and ad messaging for Spanish-speaking audiences.
We are unable to support candidates who require visa sponsorship or those who do not have the right to work in Colombia. Fluency in Spanish is highly preferred to effectively collaborate with local teams and agencies.
If you are a strategic and results-oriented media professional looking for an exciting opportunity to make a significant impact, we encourage you to apply.