Assist in developing brand positioning & communication strategies
Assist BMs in managing the cross functional teams to execute the projects within assigned timelines & budgets
Escalate the deviations from launch calendar
Suggest risk mitigation & course correction in case of deviations
3. Developing the Marketing Campaign
Coordination with mainline agency for developing the ATL assets & marketing collaterals
Analyse the Print/TVC/OOH plans
Coordinate with BTL agencies during promotional activities & marketing events
Coordinate with digital team for brand content generation
4. Brand Management
Coordinate & collaborate with Market Research team to identify the consumer trends & needs
Support BM with activities pertaining to brand building
Keep track & analyse the competition brand messaging
Track the ORM responses ensuring positive conversations around the brand
5. Marketing Support to Assist Sales
Support sales team developing sales collaterals, Training tools, product comparisons
Stakeholder Profiles & Nature of Interactions
Internal Regional retail marketing/ sales team Campaign execution in the field, Sales Toolkits, Customer feedback. Marketing services Customer Insight, Media planning Digital Team ORM, Digital selling tools, Website updation , Digital Marketing. Product line teams Plan product Interventions External Agency Partners Co-create and execute communication , media plans , activations and events. Desired Candidate Profile  Education :- MBA ( Marketing)  Relevant Experience : 2-5 Years Marketing and sales  Product Management  Branding & Communication  Project management Skills

experience

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