Roles & Responsibilities<br />● Define and execute the overall marketing vision, strategy, and roadmap aligned with business growth objectives.<br />● Lead end-to-end marketing operations across all platforms, including digital, social media, branding, content, events, and campaigns.Ability to work effectively across multiple cultures and time zones as needed.<br />● Lead and optimize the company’s presence across all social media platforms (LinkedIn, Website,YouTube, Facebook, etc.), ensuring consistent, high-quality brand messaging and content development.<br />● Drive brand strategy and positioning, ensuring best-in-class branding across all customer touchpoints.<br />● Leverage new technologies, tools, and trends (AI-driven marketing, automation, analytics, CRM, MarTech platforms) to enhance marketing effectiveness and scalability.<br />● Develop and execute integrated digital marketing strategies including paid media,content marketing, SEO/SEM, and performance marketing.<br />● Partner closely with Sales, Leadership, and Innovation/Production teams to support revenue growth, go-to-market strategies, and product launches.<br />● Lead innovation and growth initiatives, identifying new opportunities, markets, and channels to expand brand reach and business impact. Lead Innovation product briefing process.<br />● Oversee portfolio management, product positioning, and lifecycle strategies.<br />● Provide strategic input on pricing, value propositions, and competitive positioning.<br />● Plan, manage, and execute high-impact trade shows, expos, and industry events in close collaboration with sales, while leading strategic initiatives, Expo execution, and digital activation as a highly hands-on individual contributor in a mid-sized business environment.<br />● Own budgeting, planning, and ROI (Return on Investment) measurement across all marketing activities.<br />● Establish clear KPIs, dashboards, and reporting for performance tracking and continuous improvement.<br />● Build, mentor, and lead internal teams and external partners/agencies as required.<br />● Demonstrate high creativity and be able to actively use available tools (Canva etc) to develop and fine-tune Brand marketing materials and designs if needed.  <h3>experience</h3>12

Marketing Director, Dermatology & Medical Devices<p>We are seeking a dynamic and experienced Marketing Director to lead our marketing efforts within the Dermatology & Medical Devices sectors. This is a crucial role responsible for developing and executing comprehensive marketing strategies to drive growth, enhance brand visibility, and achieve our business objectives.</p>Responsibilities:<ul> <li>Develop and implement marketing objectives and strategies for both the Dermatology and Medical Devices verticals to ensure growth and expansion.</li> <li>Create robust tactical plans to meet marketing and sales objectives and gain stronger market visibility.</li> <li>Conduct market analysis on current business, competition, identify gaps, and explore potential market opportunities.</li> <li>Oversee diverse activities including planning, work organization and methods, determining priorities, budget management and control.</li> <li>Direct a large group of employees and manage through subordinate managers.</li> <li>Facilitate knowledge transfer to subordinate and staff members.</li> <li>Ensure seamless communication with the sales team regarding marketing activities and unified delivery of marketing collateral to customers.</li> <li>Coordinate customer gratification activities to enhance client satisfaction and loyalty.</li> <li>Monitor digital presence, including website management and digital platform management, evaluating activities and digital communication effectiveness.</li> <li>Arrange, manage, and attend various conferences and meetings, managing all related logistics.</li> <li>Plan, design, and execute conference campaigns to maximize engagement and impact.</li> <li>Oversee Corporate Branding assignments to ensure complete benefit realization.</li></ul>Qualifications:<ul> <li>8 to 10 years of experience in marketing, specifically within the dermatology, aesthetic, and medical device industries.</li> <li>Must have experience in B2B marketing, including digital platform management and digital communication strategies.</li> <li>Out of the 8-10 years of experience, the candidate should have spent 2 to 4 years leading the marketing function.</li></ul>To Apply:<p>Please submit your resume and cover letter to {{}}.</p><h3>experience</h3>14

Demand Generation Marketing Manager (US)<p>Are you a strategic marketing leader with a passion for building high-performing demand generation engines? Do you thrive in a high-ownership role where you can directly impact revenue growth? If so, we have an exciting opportunity for you to lead our demand generation strategy and execution for the U.S. market.</p>Responsibilities:<ul> <li>Demand Generation & Pipeline Growth: Build and execute a full-funnel marketing strategy targeting U.S. eye-care practices, driving demo bookings and marketing-sourced pipeline. Own MQL → SQL → Opportunity conversion metrics, develop Account-Based Marketing (ABM) campaigns for multi-location practices, and run integrated campaigns across SEO, paid media, LinkedIn, email, webinars, and events, aligning with sales priorities and revenue goals.</li> <li>Marketing Operations & HubSpot Ownership: Supervise HubSpot architecture, automation workflows, and lead scoring. Ensure accurate lifecycle tracking and attribution reporting, improve conversion through structured nurture programs, maintain dashboards for leadership visibility, and work with sales on lead qualification and follow-up discipline.</li> <li>Content & Thought Leadership: Lead the content function and supervise writers for blog strategy, case studies & whitepapers, email nurture programs, sales enablement material, and industry education content. Build authority in practice growth, revenue cycle performance, AI in healthcare, and operational efficiency.</li> <li>Website & Digital Experience: Own website performance, traffic growth, and conversion optimization. Collaborate with design & development teams, improve landing page conversion rates, implement SEO & CRO strategies, and manage messaging and positioning.</li> <li>Trade Shows & Field Marketing Support: Drive traffic and meeting bookings around industry conferences, plan pre-event and post-event campaigns, coordinate booth messaging and campaign assets, and track event ROI and pipeline contribution.</li> <li>Team Leadership: Lead and coordinate content writers, the HubSpot administrator, designers, and external vendors. Build structured workflows, campaign calendars, and reporting cadence.</li></ul>Qualifications:<ul> <li>8–15 years of experience in B2B marketing (SaaS, HealthTech, IT, or services).</li> <li>Strong demand generation and pipeline ownership experience.</li> <li>Exposure to US markets preferred.</li> <li>Experience working with sales teams and revenue targets.</li> <li>Proficiency with HubSpot Marketing Hub & CRM, marketing automation & lead nurturing, SEO, LinkedIn Ads, Google Ads, webinars, conversion rate optimization, campaign analytics & attribution, and website and content management.</li></ul>To Apply:<p>If you are a results-oriented marketing leader ready to make a significant impact, we encourage you to apply. Please submit your resume and cover letter to {{}}.</p><h3>experience</h3>15