Key Information Position Dy. Manager / Manager / Sr. Manager Team Marketing & Business Development Reporting To CGO Location Chennai, India Purpose The Senior Marketing Manager / Lead Marketing will lead the company’s end-to-end marketing strategy and execution across all channels and platforms. This role is responsible for elevating brand positioning, driving digital and social media excellence, adopting new marketing technologies,effectively collecting and using CRM and accelerating company growth to the next level. The position requires a strategic leader with a strong hands-on mindset, capable of building modern, scalable, and high-impact marketing operations. Roles & Responsibilities ● Define and execute the overall marketing vision, strategy, and roadmap aligned with business growth objectives.● Lead end-to-end marketing operations across all platforms, including digital, social media, branding, content, events, and campaigns.Ability to work effectively across multiple cultures and time zones as needed.●Lead and optimize the company’s presence across all social media platforms (LinkedIn, Website,YouTube, Facebook, etc.), ensuring consistent, high-quality brand messaging and content development.● Drive brand strategy and positioning, ensuring best-in-class branding across all customer touchpoints.● Leverage new technologies, tools, and trends (AI-driven marketing, automation, analytics, CRM, MarTech platforms) to enhance marketing effectiveness and scalability.● Develop and execute integrated digital marketing strategies including paid media,content marketing, SEO/SEM, and performance marketing.● Partner closely with Sales, Leadership, and Innovation/Production teams to support revenue growth, go-to-market strategies, and product launches.● Lead innovation and growth initiatives, identifying new opportunities, markets, and channels to expand brand reach and business impact. Lead Innovation product briefing process.● Oversee portfolio management, product positioning, and lifecycle strategies.● Provide strategic input on pricing, value propositions, and competitive positioning.● Plan, manage, and execute high-impact trade shows, expos, and industry events in close collaboration with sales, while leading strategic initiatives, Expo execution, and digital activation as a highly hands-on individual contributor in a mid-sized business environment.● Own budgeting, planning, and ROI (Return on Investment) measurement across all marketing activities.● Establish clear KPIs, dashboards, and reporting for performance tracking and continuous improvement.● Build, mentor, and lead internal teams and external partners/agencies as required.● Demonstrate high creativity and be able to actively use available tools (Canva etc) to develop and fine-tune Brand marketing materials and designs if needed <h3>experience</h3>16