national sales manager

Key Responsibilities:
Sales & Market Development:
 Develop and execute national sales strategies for passive networking and digital
infrastructure products (e.g., structured cabling, racks, data centre infrastructure).
 Identify and pursue new business opportunities across verticals such as IT/ITES,
BFSI, manufacturing, healthcare, and education.
 Build and manage a robust sales pipeline through networking, cold calling, and lead
generation.
 Identify high-growth market segments and create tailored go-to-market plans.
 Set and monitor sales targets for regional teams and channel partners.
 Lead national tender submissions and RFP responses in collaboration with pre-sales
and technical teams.
Business Development & Client Acquisition
 Identify and pursue new business opportunities across enterprise, government, and
institutional sectors.
 Build a strong pipeline through networking, referrals, cold outreach, and participation
in industry events.
 Lead end-to-end sales cycles from lead generation to deal closure.
Product & Solution Selling
 Promote passive networking solutions such as:
 Structured cabling (Cat6, Cat6A, Cat7, fibre optics)
 Racks, patch panels, cable management systems
 Data centre infrastructure (raised floors, PDUs, cooling systems)
 Collaborate with technical teams to design and present customized solutions.
 Stay updated on emerging technologies like smart buildings, IoT, and edge
computing.
Client & Partner Engagement:
 Establish and maintain relationships with key decision-makers (CIOs, IT Heads,
Procurement Managers).
 Conduct client presentations, demos, and technical discussions to showcase value
propositions.
 Develop, collaborate and manage relationships with channel partners, system
integrators, and OEMs to expand market reach.
 Conduct joint business planning and co-marketing initiatives with partners.
 Train and support channel partners to ensure alignment with sales goals.
Key Account Management
 Build long-term relationships with key enterprise clients and government agencies.
 Understand client needs and provide consultative solutions.
 Ensure high customer satisfaction and identify upselling/cross-selling opportunities.
Strategic Planning & Reporting: Analyse market trends, competitor activities, and customer feedback to refine sales
strategies.
 Monitor industry trends, competitor offerings, and pricing strategies.
 Provide feedback to product and marketing teams for continuous improvement.
 Identify gaps in the market and recommend new product opportunities.
 Provide regular sales forecasts, performance reports, and strategic insights to senior
leadership.
 Maintain accurate records of sales activities, forecasts, and performance metrics
using CRM tools.
 Ensure CRM systems are updated with accurate sales activities and pipeline data.
 Analyse sales data to identify trends and optimize strategies.
Team Collaboration & Leadership
 Coordinate with regional sales managers and technical teams to ensure unified
execution.
 Mentor junior sales staff and support their professional development.
 Foster a high-performance, customer-centric sales culture.Qualifications & Skills:
 Bachelor’s degree in engineering, IT, or Business (MBA preferred).
 12–15 years of experience in B2B sales, with at least 5 years in networking or
infrastructure solutions.
 Proven track record of achieving sales targets and managing large accounts.
 Strong understanding of passive networking components and digital infrastructure.
 Excellent communication, negotiation, and presentation skills.
 Willingness to travel nationally.
Preferred Certifications: (Optional)
 BICSI, RCDD, or equivalent technical certifications.
 Sales or project management certifications (e.g., PMP, Six Sigma).

experience

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