Roles & Responsibilities:
1. Launching of new medical devices (Critical care & Wound care) to make patient life easy in the hospitals.
2. Develops product marketing strategies within the product line and marketing function
3. Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors
4. Content Development – Conceptualize and craft educational product and solution content for a variety of platforms
5. Market, customer, and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players
6. Sales enablement – Craft region-agnostic high-value sales tools, training, and collateral
7. Demand generation – Develop and implement strategies to drive awareness and demand
8. Serve as a company spokesperson and go-to product expert