Job Title:
Regional Product Line Manager - Vibrating Products
Location:
Job Description
Chennai
Job Purpose:
The Regional Product Line Manager - Vibrating Products plays a critical leadership role in driving India's growth, margin expansion, and product localization strategy for the Vibrating Feeder product line.
This role is responsible for end-to-end ownership of the vibrating feeder portfolio, including product roadmap, application development, pricing strategy, market positioning, and bid support, with a strong focus on indigenization to enhance competitiveness in the domestic market.
The position involves close collaboration with global product management, engineering, and application teams to align on product development, cost optimization, sourcing strategies, and execution models, while simultaneously driving regional sales enablement and market penetration.
Additionally, the role will act as a key interface between India and global teams, contributing to product innovation, standardization, and performance improvement initiatives based on market feedback and operational insights.
Success in this role requires a strong combination of product management discipline, technical understanding of vibrating feeder applications, commercial acumen, and cross-functional leadership. This is a high-impact role that directly contributes to revenue growth, margin improvement, product quality, and India's manufacturing strategy expansion (including new local capabilities).
DUTIES:
Primary Duties and Responsibilities:
As Regional Product Line Manager - Vibrating Products, you will play a central role at the intersection of product strategy, engineering, and commercial execution. Your responsibilities will include:
... - Owning and driving the product roadmap for vibrating feeders, aligned with global strategy and regional market requirements.
- Leading the indigenization/localization initiative to improve cost competitiveness, reduce lead times, and support domestic manufacturing capability expansion.
- Collaborating closely with global product, engineering, and application teams to support product development, performance optimization, and standardization.
- Defining and implementing product positioning, pricing strategies, and value propositions to enhance market competitiveness.
- Establishing and governing application standards, technical specifications, and solution frameworks to ensure consistency and quality across projects.
- Supporting the sales organization with bid strategy, technical clarifications, and proposal inputs, improving win rates and deal quality.
- Driving bid / no-bid guidelines and commercial discipline, ensuring alignment with business objectives and risk management policies.
- Developing and maintaining standardized solution packages and design configurations to accelerate proposal turnaround and improve execution efficiency.
- Working with procurement and manufacturing teams to develop sourcing strategies and cost optimization initiatives.
- Monitoring market trends, customer needs (Voice of Customer - VOC), and competitive landscape to continuously refine product strategy.
- Ensuring alignment between product capabilities and customer requirements, enabling application-driven sales success.
- Driving structured product lifecycle management, including new product introduction, upgrades, and rationalization of legacy offerings.
- Supporting implementation of new manufacturing processes and capabilities for vibrating feeders within India, ensuring seamless integration with global standards.
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Secondary duties & Responsibilities:
This role offers significant opportunities to influence global and regional product strategy. Additional responsibilities include:
- Acting as a key resource for global teams by providing inputs on regional requirements, cost drivers, and execution challenges.
- Supporting development of technical documentation, application guidelines, and sales tools for internal and external stakeholders.
- Conducting training programs for sales teams, channel partners, and customers to enhance understanding and adoption of vibrating feeder solutions.
- Supporting marketing initiatives, including product launches, technical seminars, and industry conferences, to enhance brand positioning.
- Driving cross-functional alignment between sales, engineering, operations, and supply chain teams to ensure seamless product delivery.
- Identifying new applications and emerging opportunities to expand the addressable market for vibrating feeders.
- Contributing to development of case studies, success stories, and product performance benchmarks.
- Supporting troubleshooting and resolution of product or application issues, ensuring customer satisfaction and continuous improvement.
- Traveling as required to support customer engagements, global collaboration, and project execution.
Skills/Qualifications Required:
- Bachelor's or Master's degree in Mechanical Engineering; MBA is an added advantage.
- Minimum 10-15 years of experience in product management, application engineering, or sales of industrial equipment, preferably in material handling, vibrating equipment, or bulk solids processing.
- Strong technical understanding of vibrating feeders, conveyors, screening systems, or similar mechanical equipment.
- Proven experience in product lifecycle management, roadmap development, and pricing strategies.
- Strong commercial acumen with experience in cost optimization, sourcing strategies, and margin management.
- Demonstrated ability to work with cross-functional and global teams in a matrix organization.
- Experience in supporting bids, proposals, and technical sales processes.
- Strong analytical and problem-solving skills with ability to convert market insights into product actions.
- Excellent communication and stakeholder management skills.
- Proficiency in CRM and data-driven decision-making tools.
- Willingness to travel for customer engagement, supplier development, and global coordination.
Other Qualifications/Qualities:
- Prior experience with a multinational organization in industrial equipment or product management role.
- Strong ownership mindset with ability to manage end-to-end product responsibility.
- High level of business acumen with focus on profitability, competitiveness, and scalability.
- Ability to drive change management initiatives such as indigenization and new product introduction.
- Strong influencing skills to align global and regional priorities.
- Structured and data-driven approach to decision-making and execution.
- Ability to operate effectively in a dynamic and growth-oriented environment.
- Strong interpersonal skills and ability to build relationships across functions and geographies.
Working Hours:
Employment is on a full-time basis, typically from 9:00 AM to 6:00 PM, Monday through Friday.
The role requires flexibility and a high degree of ownership, with expectation to "drive product outcomes and market success, not just functional deliverables."
experience
16